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Shopkeeper

  • Hours

    Variable

  • Starting salary

    £13,000 + per year

If you would like to work in retail and manage your own store, this could be the job for you.

Shopkeepers may manage their own independent store or run a franchise store on behalf of a retail chain.

In this job you would need to have energy and self-motivation. You would also need to be organised and have planning skills.

You will not need any specific academic qualifications to become a shopkeeper. Experience of shop work, sales, administration or management would be particularly useful.



The work

Unlike sales assistants or store managers (who usually work for a large retailer), shopkeepers will normally have overall responsibility for a store. Independent retailers that employ shopkeepers include; green grocers, newsagents, butchers, bakers, booksellers, florists, and antique dealers.

As a shopkeeper, you would serve customers (either at a counter or checkout) and carry out other duties such as:

  • taking payments, giving change and wrapping purchases
  • answering enquiries and giving advice about products to customers
  • listening to customers’ needs and requests, which can indicate new sales opportunities
  • calculating takings and wages
  • depositing cash at the bank, book-keeping and stocktaking
  • ordering stock from wholesalers, manufacturers, agents and importers.

Running your own shop would also involve keeping up to date with issues such as:

  • your competitors' prices and products and using this knowledge to set the rates in your own shop
  • the regulations covering trading and running a business, for example VAT and national insurance payments.

Hours

You are likely to work long hours, including evenings and weekends.

This work would involve standing for long periods, and there is some lifting and carrying of stock.


Income

Earnings can range from £13,000 to £30,000 a year.

Income depends on the nature and size of the business, the product or service, and the shopkeeper's ability to make the business work in its location.

Figures are intended as a guideline only.


Entry requirements

You will not need any specific academic qualifications to become a shopkeeper. However, you will need good maths skills, people management and business skills. Experience of shop work, sales, administration or management would be particularly useful.

You could prepare for working as a shopkeeper by taking a part-time or short course in a subject such as sales or starting a business. You would also need financial backing in order to buy the business.

The Business Link network offers a range of business support and development services, including information about finding and setting up premises, VAT and tax, and becoming an employer.


Training and development

Once you are running your own shop, you will be responsible for your own development. You could study on a part-time basis for qualifications such as:

  • NVQ levels 1 to 3 in Customer Service
  • City & Guilds Certificate in Retail Principles
  • City & Guilds, or EDI Certificate in Retail (Management).

For more advice and information on relevant courses and learning opportunities, you could try your local Retail Skills Shop (supported by the National Skills Academy for Retail and Skillsmart, the Sector Skills Council for Retail). Check the National Skills Academy website for a list of local shops.


Skills and knowledge

To be a shopkeeper you should have:

  • an energetic and self-motivated approach to work
  • the commitment and ability to work long and unsocial hours
  • good planning and organisational skills
  • a good understanding of business and finance
  • the ability to handle cash and keep accounts
  • marketing skills with the ability to generate sales opportunities
  • good communication skills.

More information

Scottish Enterprise (Opens new window)
Tel: 0845 607 8787
www.scottish-enterprise.com

Skillsmart Retail (Opens new window)
Fourth Floor
93 Newman Street
London
W1T 3EZ
Tel: 0800 093 5001
www.skillsmartretail.com

Business Link (Opens new window)
Tel: 0845 600 9006
www.businesslink.gov.uk

British Independent Retailers Association (Opens new window)
225 Bristol Road
Edgbaston
Birmingham
West Midlands
B5 7UB
www.bira.co.uk


Opportunities

The number of independent shopkeepers in the UK has reduced in recent years due to competition from larger stores and supermarket chains, and more recently as a result of challenging economic times. Overheads such as rent have also increased.

As an independent shopkeeper, you could run your own shop or ‘concession’ – a shop within a department store. Alternatively, you could buy a franchise, which would give you the right to trade under a particular name and business system (see the franchise owner profile for details).

With experience and an established brand name, you could expand or improve your premises or buy another shop.

You may find the following useful for general reading and industry news (links open in new window):

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

Retail activity can be expressed as the sale of goods for personal or household use or consumption, traditionally via shops or markets. However, the boundaries have changed somewhat in recent years due to the significant growth in online retailing and the development of alternative formats such as farmers’ markets and travel retailing.

The UK retail industry covers the following activity:

  • Retail sales in non-specialised stores (such as supermarkets and department stores)
  • Retail sales in specialised stores (such as butchers, greengrocers and fishmongers)
  • Retail sales of pharmaceutical goods (such as chemists and pharmacies)
  • Retail sales of new goods in specialised stores (such as stores selling textiles, clothing, books, electrical household appliances, furniture and lighting)
  • Retail sales of second-hand goods
  • Retail sales not in store (e.g. catalogue and mail order sales, online and via stalls and markets)

Within retail, there are an estimated 295,000 businesses selling a wide range of products, employing from one person to thousands of people, all who have a number of functions.

The retail industry is represented by Skillsmart Retail Sector Skills Council.

Key facts:

  • UK retail accounts for £321 billion turnover and one‐third of all consumers spending.
  • It is the largest private sector employer and employs around 2.9 million people or 1 in 10 of the working population.
  • 13% of people employed within retail do not have an NVQ qualification, 22% have a NVQ level 2 qualification and 34% have a NVQ level 3 or higher qualification.
  • Much of the employment and turnover in retail is accounted for by a few dominant retailers, who operate both nationally and internationally.
  • Just 10 retailers employ around a third of all those who work in retail.
  • There are a substantial number of smaller retailers who operate locally or in niche markets.
  • New emerging markets and job opportunities to support the online retailing are needed.
  • The current economic climate is affecting all areas of retail business, but online retailers and value/discount stores are showing signs of growth.
  • Between 2007 and 2017, 214,000 new retail jobs are expected to be created in UK, while a further 1.2 million jobs will need to be filled as a result of people leaving the sector.

Jobs in the industry are divided into areas: Store operations, Human resources/training, Finance and administration, Buying, Merchandising, Customer contact centres, PR and Marketing, Logistics, and Information Technology.

Job roles range from: Director of operations, Store manager, Assistant department manager, Sales assistant, Shelf filler, Recruitment officer, Financial analyst, Procurement manager, Merchandiser, Buyer, Contact centre operators, Marketeer, Information analyst, Van driver, Warehouse / distribution manager, Information systems managers.


National and regional data

Retail employment and activity are evenly distributed across the UK, with the largest number of employees is located in:

  • South East
  • London
  • East of England
  • North West

The largest number of employers is located in: London; the South East; and the North West. There are distinct clusters of major centres of retail in London, Birmingham, Cardiff, Liverpool, Manchester, Newcastle, Nottingham, Leicester and Derby.

The highest percentage growth in employment over the next five years is expected in the North East, whilst significant declines are forecast in the South East, London and the North West.

Retail can play an important role in the regeneration of towns and cities throughout the UK. It provides a catalyst for change, as retailers seek to enhance their offer to the consumer and modernise the spaces within which they trade.

East Midlands – There are 189,408 people employed in the industry, in around 19,634 retail establishments. 63% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling and verbal communication skills.

East of England – There are 274,350 people employed in the industry, in around 25,258 retail establishments. 60% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, problem solving and management skills.

London – There are 376,523 people employed in the industry, in around 39,414 retail establishments. 55% of the workforce is female. 50% of the workforce work full‐time. The greatest perceived skills shortage is with management, customer handling and problem solving skills.

North East – There are 106,513 people employed in the industry, in around 10,569 retail establishments. 65% of the workforce is female. 41% of the workforce work full‐time.

North West – There are 318,406 people employed in the industry, in around 32,814 retail establishments. 62% of the workforce is female. 45% of the workforce work full‐time. The greatest perceived skills shortage is with technical, practical or job specific skills, team working and management skills.

South East – There are 398,069 people employed in the industry, in around 38,926 retail establishments. 59% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and team working skills.

South West – There are 254,668 people employed in the industry, in around 26,398 retail establishments. 62% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and management skills.

West Midlands – There are 237,529 people employed in the industry, in around 25,352 retail establishments. 62% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with team working and customer handling skills.

Yorkshire and the Humber – There are 236,430 people employed in the industry, in around 24,251 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with management skills.

Northern Ireland – There are 74,491 people employed in the industry, in around 9,805 retail establishments. 58% of the workforce is female. 54% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Scotland – There are 245,960 people employed in the industry, in around 23,978 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Wales – There are 133,459 people employed in the industry, in around 13,765 retail establishments. 63% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

[N.B. Data derived from Annual Business Inquiry, 2008, Labour Force Survey (annualised), 2009, and NESS, 2009.]


Career paths


Further sources


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