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Photographic stylist

  • Hours

    Variable

  • Starting salary

    £12,000 + per year

If you have a good eye for shape and colour, and you would like to work in photography, this job could suit you.

As a photographic stylist, you would work closely with photographers to create the right ‘look’ and mood for a photo shoot. It would be your job to find props, dress the set and organise behind the scenes.

In this job you would need to have an understanding of photography and lighting. You would also need 'people skills'.

You would normally come to photographic styling from a fashion, photography or design background. You will be able to learn some of the skills you need by doing a college or university course. However, this is a job where it is important to get as much experience as possible, whether it is through paid employment, a work placement or as a volunteer.



The work

You would usually specialise in one area, such as fashion, interiors, food, advertising or editorial photography. On some jobs you might have plenty of creative freedom, on others you may follow a very strict ‘brief’.

Your key tasks might include:

  • receiving a ‘brief’ (an idea or instructions) from the photographer or art director
  • discussing the brief and coming up with ideas
  • deciding on the best clothes, accessories and backgrounds to achieve the desired look
  • buying, borrowing or hiring props, clothing and accessories
  • arranging the set
  • dressing models, making any adjustments so that clothes fit and look good
  • keeping a stock of fashion or home accessories – you would often contribute your own items to a shoot
  • building good relationships with shops, prop suppliers, PR agencies, photographers and models
  • keeping up to date with trends.

In food styling, you would buy ingredients, cook the food (before or during the shoot, as necessary), and display it in an appetising way.

As a fashion stylist, you might work on fashion shows, music videos and TV shows as well as doing photographic work.


Hours

You would need to be flexible about your working hours. Days are often long and pressurised, as deadlines are tight and models, props and locations may only be available for a limited time.

You may have a home or office base, but much of your work would take place in photographic studios. You may also need to work on location, depending on the type of shoot.

The work can involve climbing ladders, lifting, carrying and using glue, paint and hand tools. You may spend a lot of time travelling to shoots, either in your local area, or around the UK and possibly overseas.

As you may frequently have to transport bulky or delicate items, having a full driving licence and your own transport is useful, but not essential.


Income

Salaries can be between £12,000 and £35,000 a year, although some top stylists can earn much more. Daily rates are typically between £200 and £400.

As a freelance stylist, your income depends on the amount of work you do, your experience and reputation, and the type of job. Income may be low when starting out.

Figures are intended as a guideline only.


Entry requirements

You would normally come to photographic styling from a fashion, photography or design background. As a food stylist your background would usually be in catering or home economics.

Design-related courses are available at all levels from beginners to postgraduate, at colleges and universities all over the UK. In particular, you may have an advantage with a foundation degree, BTEC HNC/HND or degree in one of the following subjects:

  • fashion styling (available at a small number of colleges)
  • fashion promotion
  • fashion journalism
  • fashion business
  • visual merchandising or display
  • photography
  • interior or exhibition design (for interiors and lifestyle styling)
  • home economics (for food styling).

You can search for relevant courses through the Universities and Colleges Admission Service (UCAS) website. You should check entry requirements with course providers.

A relevant qualification on its own will not guarantee you work. Whatever your background, the key is to get as much work experience as possible, so that you can make contacts in the industry and learn on the job.

To find work experience, you could approach photographers and stylists and offer to assist them, and contact magazines and newspapers for work placements.

Competition for work experience is fierce so you will need to be determined and proactive. Work experience in fashion retail, visual design or interior design can also be useful.

You will also need a portfolio with examples of your styling work – such as photos or published magazine pages (known as ‘tear sheets’) – to show to potential employers.


Training and development

You will mainly learn on the job, usually after starting as a freelance assistant to a stylist or photographer, or as a fashion/editorial assistant on a magazine.

Formal training is very rare – some universities and colleges specialising in fashion offer short courses in fashion styling, but learning on the job is usually seen as the best way to develop.

If you plan to go into journalism, photography or design, you may find it useful to take some formal training, although your experience, reputation and contacts as a stylist may be enough to help you move into these areas.


Skills and knowledge

To be a photographic stylist you should have:

  • creativity and a good eye for shape and colour
  • excellent attention to detail
  • an understanding of photography and lighting
  • good communication and ‘people skills’
  • patience and concentration
  • calmness under pressure and the ability to ‘think on your feet’
  • an organised and practical approach
  • the ability to work well in a team and take instructions
  • keen interest in and knowledge of fashion and trends
  • willingness to work long hours when necessary
  • determination and resilience
  • commercial awareness.

More information

Creative Skillset (Opens new window)
Focus Point
21 Caledonian Road
London
N1 9GB
www.creativeskillset.org

Creative Skillset Careers (Opens new window)
Tel: 08080 300 900 (England and Northern Ireland) (Opens new window)
Tel: 0845 850 2502(Scotland)
Tel: 08000 121 815 (Wales)
www.creativeskillset.org/careers

British Institute of Professional Photography (BIPP) (Opens new window)
1 Prebendal Court
Oxford Road
Aylesbury
Buckinghamshire
HP19 8EY
Tel: 01296 718530
www.bipp.com

Association of Photographers (Opens new window)
81 Leonard Street
London
EC2A 4QS
Tel: 020 7739 6669
www.the-aop.org

British Display Society (Opens new window)
Tel: 020 8856 2030
www.britishdisplaysociety.co.uk


Opportunities

Many stylists are self-employed and work freelance, but you could also find opportunities with magazines, style consultancies, photography studios, advertising and PR agencies, stores and design houses. Competition for work is strong.

As a freelance you would usually find work through agents or your own contacts. You could contact photographers, editors and agents (and advertise yourself) through a number of directories for creative professionals.

You may find the following links useful for further reading and making contacts (links open new window):

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

The photo imaging industry is part of the creative industries, which is represented by Creative Skillset. This includes: advertising; animation; computer games; corporate and commercial production; fashion and textiles; film; interactive media; photo imaging; publishing; radio; and television.

The photo imaging industry includes: image producers (including laboratories and minilabs); photo retail; picture libraries and agencies; manufacturers; and support services (such as equipment hire and repair).

Key facts:

  • Around 44,000 people work in the industry.
  • Just under half of the workforce is based in the South of England.
  • There are nearly 14,000 companies in the industry, of which:
    • 58% are photography
    • 35% are retail, laboratories or image production companies
    • 5% are picture libraries and agencies
    • 3% are manufacturers or support services companies
  • Almost half of companies are sole traders or freelance photographers.
  • 93% of companies employ 5 people or less.
  • More than two fifths have a degree and over a fifth have a technical qualification, including a quarter of all photographers.

Jobs in the industry can be divided into:

  • Photography – Advertising and Editorial Photographer, General Practice (Social)
  • Photographer, Press Photographer or Photojournalist, Fashion Photographer, Scientific
  • Photographer, Corporate Photographer, Forensic Photographer, Medical Photographer, Assistant Photographer, Staff Photographer
  • Photographic Laboratories and Image Producers – Minilab Operator, Print Finishing Technician, Digital Imaging Specialist
  • Photo Retail – Photo Retail Manager, Minilab Operator Photo Retail
  • Picture Libraries – Picture Researcher, Picture Library Manager
  • Manufacturers – Field Service Technician, Marketing Executive
  • Equipment Support Services – Product Repair Engineer, Technical Support Engineer, Product Returns Management Technician.

National and regional data

The total workforce comprises around 44,000 people. The largest photo imaging workforce is located in:

  • London
  • South East
  • North West
  • South West

In the East Midlands, there are nearly 2,700 people working in the industry. Nottingham is home to Boots and PA Photos, the photo library of the Press Association.

There are over 2,500 people working in photo imaging in the East of England. Larger employers in the region include two big manufacturers, Fujifilm UK in Bedford and Kodak in Hemel Hempstead. There are a number of schools photography companies in the region employing 8‐15 people as well as franchised retail outlets and privately owned camera shops.

The largest proportion of those who work in photo imaging are based in London; nearly 10,500 people. London has the highest concentration of fashion, advertising and editorial photographers as well as numerous specialist image producers and retouching/digital bureaux. A large majority of picture libraries and four Creative Skillset Approved Training Providers for Photo imaging are based in London.

There are nearly 1,200 people working in the industry in the North East.

In the North West around 5,000 people work in the industry and over half of these are photographers. Most of the businesses are very small, with almost 90% employing just 1‐5 people. Redeye (the North West Photography Network) is based in Manchester. Venture Portraits has its Head Office and fulfilment centre in Cheshire.

There are over 6,800 people working in the industry in the South East covering all parts of the industry from individual photographers to larger manufacturing outlets.

Nearly 5,000 people work in the industry in the South West and over half of these are photographers. Larger employers in the region include Harrier LLC (Truprint) in Newton Abbot and Tempest in St Ives. Transmedia, an Approved training provider, have a training facility in Bristol to complement their main base in Greenwich.

In the West Midlands, the photo imaging industry is the second largest industry comprising a large number of laboratories and retail outlets with a workforce of nearly 2,700. Rhubarb Rhubarb, a photographic training and development agency based in Birmingham, is internationally acclaimed for its exhibitions and the career development opportunities it offers to professional photographers.

Around 2,500 people work in Yorkshire and the Humber in the photo imaging industry. Symbiosis, an Approved training provider, has a training facility in Leeds to complement their main base in Leamington Spa.

In Wales, the photo imaging industry employs around 1,200 people. Most of the businesses are very small, with the majority employing just 1‐5 people, reflecting the high number of freelancers and sole traders in the industry.

In Northern Ireland, the photo imaging industry employs around 600 people.

In Scotland, the photo imaging industry employs around 2,800 people in 750 companies across four broad sub‐sectors: Photographers, Image producers and photo retailers, Picture libraries and agencies, and Manufacturing and support services.


Career paths


Further sources


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