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Buyer

  • Hours

    30-40 per week

  • Starting salary

    £12,000 + per year

A retail buyer is responsible for selecting goods and merchandise to be sold in retail stores. Most buyers specialise in one product type - clothes and fashion, for example. Or it could be food and drink.

To become a buyer, you should have the ability to recognise future trends. You need to be able to think about what people might want. You’ll also need excellent communication skills.

Most people in this job start out as a buyer's assistant and go on to become a trainee buyer or assistant buyer through to junior buyer and upwards. Most buyers have a degree in retail. However, it is possible to enter without a degree.



The work

Every retailer needs a buyer who knows what sells and can anticipate what people will want.

Within an organisation, buyers are generally responsible for one area, category or brand, such as teenage girls' handbags or own brand detergents.

A retail buyer needs a clear understanding of the customers they are buying for, the prices they are willing to pay and the likely demand for products. Reacting to and forecasting market trends and changes in demand are key aspects of the job.

Typical duties for a retail buyer include:

  • analysing trends and consumer buying patterns
  • attending fashion shows and trade fairs to search out new products and suppliers
  • choosing product ranges
  • evaluating product quality and gathering customer feedback
  • placing supplier orders, and negotiating prices and delivery contracts
  • presenting collections and writing reports
  • working closely with retail merchandisers, visual merchandisers, designers and marketing personnel to review and track in-store customer reaction/success, sales performance figures and competitor activities.

Hours

You would typically work standard office hours, Monday to Friday, with some possible overtime to meet deadlines when necessary. Part-time work may be available.

You would be office-based, but would also travel widely to meet suppliers and attend trade fairs.


Income

Retail buying assistants or junior assistant buyers may earn £12,000 to £20,000 a year. Experienced buyers can typically earn between £15,000 and £35,000 a year. Senior buyers and purchasing managers can earn £50,000 a year or more.

Figures are intended as a guideline only.


Entry requirements

Generally, individuals enter buying as a buyer's assistant and go on to become a trainee buyer or assistant buyer through to junior buyer and upwards. Most individuals have a degree in retail and/or a buying specialism. However, it is possible to enter without a degree and spend more time learning, undergoing training and gaining qualifications as a distributor or buyer's assistant.

A few companies in the fashion retail sector offer training schemes specifically for buyers. These tend to be aimed at graduates.

Many individuals enter buying from merchandising and some buyers enter the sector from other buying/negotiating roles in other sectors, although this is quite rare due to the individuality of the retail sector.


Training and development

To become a buyer, it is useful to undertake a Level 3 Diploma in Fashion Retail or a Level 4 Diploma in Buying and Merchandising.

Many entrants have a degree or a higher national certificate/diploma (HNC/HND). Relevant subjects include business studies, and retail and distribution. Employers of retail fashion buyers typically ask for fashion qualifications.

It may be possible to enter the industry via an Apprenticeship in Retail, and undertake a buying or merchandising placement. Many organisations run general store management training schemes for new entrants. This may involve working in different departments, including buying, to gain a solid business understanding. A few fashion retailers offer training schemes specifically for buyers. Retail buyers may be encouraged to study for professional qualifications.


Skills and knowledge

To become a buyer, you should have:

  • an understanding of what motivates customers to buy individual products
  • good analytical skills
  • creativity
  • the ability to recognise future trends
  • excellent commercial awareness
  • communication skills
  • confidence and presentation skills
  • the ability to make decisions under pressure
  • negotiation skills.

More information

Chartered Institute of Purchasing and Supply (CIPS) (Opens new window)
Easton House, Church Street
Easton on the Hill
Stamford
Lincolnshire
PE9 3NZ
Tel: 01780 756777
www.cips.org

Skillsmart Retail (Opens new window)
Fourth Floor
93 Newman Street
London
W1T 3EZ
Tel: 0800 093 5001
www.skillsmartretail.com

Skills for Logistics (Opens new window)
12 Warren Yard
Warren Farm Office Village
Milton Keynes
MK12 5NW
Tel: 01908 313360
www.skillsforlogistics.org


Opportunities

In large companies, promotion from buyer may be possible to senior buyer, trading manager, buying controller or head of buying. In some cases, it may be necessary to relocate or move companies in order to progress.

With experience and training, buyers not only have the opportunity to develop a buying career pathway but may also be able to reach manager or director level in product management, marketing or merchandising due to the high level of transferable skills developed within buying.

Possible career pathways you can follow to become a buyer include:

  • allocator - buyer's assistant - junior buyer - buyer
  • merchandise admin assistant - buyer's assistant- junior buyer - buyer
  • graduate in retail - buyer's assistant - junior buyer - buyer
  • sales assistant - store manager - junior buyer
  • distributor - buyer's assistant - assistant buyer - buyer.

You may find the following useful for vacancies and further reading (links open in new window):

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

Retail activity can be expressed as the sale of goods for personal or household use or consumption, traditionally via shops or markets. However, the boundaries have changed somewhat in recent years due to the significant growth in online retailing and the development of alternative formats such as farmers’ markets and travel retailing.

The UK retail industry covers the following activity:

  • Retail sales in non-specialised stores (such as supermarkets and department stores)
  • Retail sales in specialised stores (such as butchers, greengrocers and fishmongers)
  • Retail sales of pharmaceutical goods (such as chemists and pharmacies)
  • Retail sales of new goods in specialised stores (such as stores selling textiles, clothing, books, electrical household appliances, furniture and lighting)
  • Retail sales of second-hand goods
  • Retail sales not in store (e.g. catalogue and mail order sales, online and via stalls and markets)

Within retail, there are an estimated 295,000 businesses selling a wide range of products, employing from one person to thousands of people, all who have a number of functions.

The retail industry is represented by Skillsmart Retail Sector Skills Council.

Key facts:

  • UK retail accounts for £321 billion turnover and one‐third of all consumers spending.
  • It is the largest private sector employer and employs around 2.9 million people or 1 in 10 of the working population.
  • 13% of people employed within retail do not have an NVQ qualification, 22% have a NVQ level 2 qualification and 34% have a NVQ level 3 or higher qualification.
  • Much of the employment and turnover in retail is accounted for by a few dominant retailers, who operate both nationally and internationally.
  • Just 10 retailers employ around a third of all those who work in retail.
  • There are a substantial number of smaller retailers who operate locally or in niche markets.
  • New emerging markets and job opportunities to support the online retailing are needed.
  • The current economic climate is affecting all areas of retail business, but online retailers and value/discount stores are showing signs of growth.
  • Between 2007 and 2017, 214,000 new retail jobs are expected to be created in UK, while a further 1.2 million jobs will need to be filled as a result of people leaving the sector.

Jobs in the industry are divided into areas: Store operations, Human resources/training, Finance and administration, Buying, Merchandising, Customer contact centres, PR and Marketing, Logistics, and Information Technology.

Job roles range from: Director of operations, Store manager, Assistant department manager, Sales assistant, Shelf filler, Recruitment officer, Financial analyst, Procurement manager, Merchandiser, Buyer, Contact centre operators, Marketeer, Information analyst, Van driver, Warehouse / distribution manager, Information systems managers.


National and regional data

Retail employment and activity are evenly distributed across the UK, with the largest number of employees is located in:

  • South East
  • London
  • East of England
  • North West

The largest number of employers is located in: London; the South East; and the North West. There are distinct clusters of major centres of retail in London, Birmingham, Cardiff, Liverpool, Manchester, Newcastle, Nottingham, Leicester and Derby.

The highest percentage growth in employment over the next five years is expected in the North East, whilst significant declines are forecast in the South East, London and the North West.

Retail can play an important role in the regeneration of towns and cities throughout the UK. It provides a catalyst for change, as retailers seek to enhance their offer to the consumer and modernise the spaces within which they trade.

East Midlands – There are 189,408 people employed in the industry, in around 19,634 retail establishments. 63% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling and verbal communication skills.

East of England – There are 274,350 people employed in the industry, in around 25,258 retail establishments. 60% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, problem solving and management skills.

London – There are 376,523 people employed in the industry, in around 39,414 retail establishments. 55% of the workforce is female. 50% of the workforce work full‐time. The greatest perceived skills shortage is with management, customer handling and problem solving skills.

North East – There are 106,513 people employed in the industry, in around 10,569 retail establishments. 65% of the workforce is female. 41% of the workforce work full‐time.

North West – There are 318,406 people employed in the industry, in around 32,814 retail establishments. 62% of the workforce is female. 45% of the workforce work full‐time. The greatest perceived skills shortage is with technical, practical or job specific skills, team working and management skills.

South East – There are 398,069 people employed in the industry, in around 38,926 retail establishments. 59% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and team working skills.

South West – There are 254,668 people employed in the industry, in around 26,398 retail establishments. 62% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and management skills.

West Midlands – There are 237,529 people employed in the industry, in around 25,352 retail establishments. 62% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with team working and customer handling skills.

Yorkshire and the Humber – There are 236,430 people employed in the industry, in around 24,251 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with management skills.

Northern Ireland – There are 74,491 people employed in the industry, in around 9,805 retail establishments. 58% of the workforce is female. 54% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Scotland – There are 245,960 people employed in the industry, in around 23,978 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Wales – There are 133,459 people employed in the industry, in around 13,765 retail establishments. 63% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

[N.B. Data derived from Annual Business Inquiry, 2008, Labour Force Survey (annualised), 2009, and NESS, 2009.]


Career paths


Further sources


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