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Wine merchant

  • Hours

    40 per week

  • Starting salary

    £17,000 + per year

Wine merchants buy wine from growers and shippers to sell in the UK. In a large business, wine merchants may work as buyers, importers or retail managers.

If you are fascinated by wines and their origins this job could be perfect for you.

To be a wine merchant you will need a good sense of taste and smell. You should have strong communication and people skills. You will also need to be able to negotiate.

You would usually start out in the wine trade as a sales assistant. You will not usually need any educational qualifications, but for retail sales you must be at least 18 years old.



The work

As a specialist buyer or importer, you would often travel abroad to find new wines. In your day-to-day work you would:

  • visit vineyards, and wine producers’ cellars and production areas
  • negotiate prices
  • check production standards
  • maintain relationships with producers
  • work with wholesalers in the UK who sell to restaurants and hotels.

As a wine merchant in a high street store, your responsibilities would include:

  • taking payment for goods
  • ordering and displaying stock
  • managing sales targets
  • keeping accounts and records
  • following and enforcing the legal requirements for the sale of alcohol
  • recruiting, training and organising staff
  • greeting customers
  • offering advice on wines.

You could also operate as a small independent wine merchant, sourcing and buying your own stock and selling it from a shop or by mail order. You would buy wine (usually from importers), store the wine, advertise it for sale and dispatch orders. You may also go to wine tastings in the UK.


Hours

Wine merchants usually work around 40 hours a week, depending on shop opening hours. Your work would be mainly office or shop-based, and you might work shifts.

You may be involved in some heavy lifting, and carrying stock.


Income

Starting salaries may be from around £17,000 a year.

Experienced wine merchants can earn up to around £28,000 a year. Experienced buyers and wine merchants for large companies may earn over £35,000 a year.

Figures are intended as a guideline only.


Entry requirements

You would usually start out in the wine trade as a sales assistant, either for an off-licence chain (found on most high streets) or in a department of a supermarket. You could then progress to department manager, or branch manager at specialist chain stores. You will not usually need any educational qualifications, but for retail sales you must be at least 18 years old.

If you are a graduate, you may be able to start work with a large wine retailer as a management trainee.

To work as a manager, buyer or importer, you will need a full UK driving licence. It would also help you if you can speak one or more European languages.

If you want to become an independent wine merchant, you are likely to need business experience and extensive knowledge of the products. You will also need a premises licence and a personal licence for the sale of alcohol. These are issued by licensing authorities, usually part of your local council. See the Department for Culture, Media and Sport website for details.

To get a personal licence you will need to complete an accredited qualification, such as the Level 2 National Certificate for Personal Licence Holders. The awarding bodies for this are the BIIAB, EDI and NCFE. See their websites for more details about the qualification and where you could study.


Training and development

You would normally learn on the job, as there is no standard training in the wine trade.

If you were on a general management training scheme with a large company, you would usually have two years' training in management skills and company operations.

The Wine and Spirit Education Trust (WSET) offers foundation, intermediate and advanced awards, certificates and diplomas, including a Level 4 Diploma in Wines and Spirits. Many retailers will support you through these qualifications or run similar in-house training courses. WSET also provides short courses and seminars that can be used for professional development.

As a wine merchant, you could progress to become a Master of Wine (MW), the British wine trade’s highest qualification. See the Institute of Masters of Wine website for more details.


Skills and knowledge

To be a wine merchant, you should have:

  • a keen interest in wine
  • a willingness to develop your knowledge and expertise
  • a good sense of taste and smell for judging the quality of a wine
  • strong communication and people skills
  • the ability to negotiate, for buying and selling wine
  • sales, marketing and promotion skills
  • good maths skills.

More information

Skillsmart Retail (Opens new window)
Fourth Floor
93 Newman Street
London
W1T 3EZ
Tel: 0800 093 5001
www.skillsmartretail.com

Wine and Spirit Educational Trust (WSET) (Opens new window)
International Wine and Spirit Centre
39-45 Bermondsey Street
London
SE1 3XF
Tel: 020 7089 3800
www.wset.co.uk

Department for Culture, Media and Sport (Opens new window)
www.culture.gov.uk

Institute of Masters of Wine (IMW) (Opens new window)
www.mastersofwine.org


Opportunities

There are opportunities for promotion in larger companies and national chains, for example to regional manager or buyer. You may sometimes need to relocate in order to gain a promotion. You could also progress to field manager or move into a specialist area of buying and marketing.

You may find that opportunities for becoming a specialist buyer are quite rare, as even the largest companies employ very few of these.

With experience you could go on to become an independent wine merchant. For this you would need experience, funds, premises, and a well-researched business plan. You will need to plan carefully as the big supermarkets' increasing share of wine sales makes the industry very competitive.

Jobs can be advertised in the local and national press, in Jobcentre Plus offices, on retailers websites or in their shops, and on the Directgov website (jobseekers page). You could also contact wine merchants directly.

You may find the following useful for vacancies and further reading (links open in a new window):

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

Retail activity can be expressed as the sale of goods for personal or household use or consumption, traditionally via shops or markets. However, the boundaries have changed somewhat in recent years due to the significant growth in online retailing and the development of alternative formats such as farmers’ markets and travel retailing.

The UK retail industry covers the following activity:

  • Retail sales in non-specialised stores (such as supermarkets and department stores)
  • Retail sales in specialised stores (such as butchers, greengrocers and fishmongers)
  • Retail sales of pharmaceutical goods (such as chemists and pharmacies)
  • Retail sales of new goods in specialised stores (such as stores selling textiles, clothing, books, electrical household appliances, furniture and lighting)
  • Retail sales of second-hand goods
  • Retail sales not in store (e.g. catalogue and mail order sales, online and via stalls and markets)

Within retail, there are an estimated 295,000 businesses selling a wide range of products, employing from one person to thousands of people, all who have a number of functions.

The retail industry is represented by Skillsmart Retail Sector Skills Council.

Key facts:

  • UK retail accounts for £321 billion turnover and one‐third of all consumers spending.
  • It is the largest private sector employer and employs around 2.9 million people or 1 in 10 of the working population.
  • 13% of people employed within retail do not have an NVQ qualification, 22% have a NVQ level 2 qualification and 34% have a NVQ level 3 or higher qualification.
  • Much of the employment and turnover in retail is accounted for by a few dominant retailers, who operate both nationally and internationally.
  • Just 10 retailers employ around a third of all those who work in retail.
  • There are a substantial number of smaller retailers who operate locally or in niche markets.
  • New emerging markets and job opportunities to support the online retailing are needed.
  • The current economic climate is affecting all areas of retail business, but online retailers and value/discount stores are showing signs of growth.
  • Between 2007 and 2017, 214,000 new retail jobs are expected to be created in UK, while a further 1.2 million jobs will need to be filled as a result of people leaving the sector.

Jobs in the industry are divided into areas: Store operations, Human resources/training, Finance and administration, Buying, Merchandising, Customer contact centres, PR and Marketing, Logistics, and Information Technology.

Job roles range from: Director of operations, Store manager, Assistant department manager, Sales assistant, Shelf filler, Recruitment officer, Financial analyst, Procurement manager, Merchandiser, Buyer, Contact centre operators, Marketeer, Information analyst, Van driver, Warehouse / distribution manager, Information systems managers.


National and regional data

Retail employment and activity are evenly distributed across the UK, with the largest number of employees is located in:

  • South East
  • London
  • East of England
  • North West

The largest number of employers is located in: London; the South East; and the North West. There are distinct clusters of major centres of retail in London, Birmingham, Cardiff, Liverpool, Manchester, Newcastle, Nottingham, Leicester and Derby.

The highest percentage growth in employment over the next five years is expected in the North East, whilst significant declines are forecast in the South East, London and the North West.

Retail can play an important role in the regeneration of towns and cities throughout the UK. It provides a catalyst for change, as retailers seek to enhance their offer to the consumer and modernise the spaces within which they trade.

East Midlands – There are 189,408 people employed in the industry, in around 19,634 retail establishments. 63% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling and verbal communication skills.

East of England – There are 274,350 people employed in the industry, in around 25,258 retail establishments. 60% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, problem solving and management skills.

London – There are 376,523 people employed in the industry, in around 39,414 retail establishments. 55% of the workforce is female. 50% of the workforce work full‐time. The greatest perceived skills shortage is with management, customer handling and problem solving skills.

North East – There are 106,513 people employed in the industry, in around 10,569 retail establishments. 65% of the workforce is female. 41% of the workforce work full‐time.

North West – There are 318,406 people employed in the industry, in around 32,814 retail establishments. 62% of the workforce is female. 45% of the workforce work full‐time. The greatest perceived skills shortage is with technical, practical or job specific skills, team working and management skills.

South East – There are 398,069 people employed in the industry, in around 38,926 retail establishments. 59% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and team working skills.

South West – There are 254,668 people employed in the industry, in around 26,398 retail establishments. 62% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and management skills.

West Midlands – There are 237,529 people employed in the industry, in around 25,352 retail establishments. 62% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with team working and customer handling skills.

Yorkshire and the Humber – There are 236,430 people employed in the industry, in around 24,251 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with management skills.

Northern Ireland – There are 74,491 people employed in the industry, in around 9,805 retail establishments. 58% of the workforce is female. 54% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Scotland – There are 245,960 people employed in the industry, in around 23,978 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Wales – There are 133,459 people employed in the industry, in around 13,765 retail establishments. 63% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

[N.B. Data derived from Annual Business Inquiry, 2008, Labour Force Survey (annualised), 2009, and NESS, 2009.]


Career paths


Further sources


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