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Tour manager

  • Hours

    Variable

  • Starting salary

    £15,000 + per year



The work

As a tour manager, you would be responsible for making sure that travel arrangements for groups of holiday-makers run as smoothly and enjoyably as possible. You would accompany passengers throughout their tour, keeping them informed about details like arrival and departure times and places of interest.

You would usually work on coach tours that can last from between two or three days to over a month, but could also work on tours by rail or cruise ship.

Your job would involve:

  • joining the group at the start of their journey, welcoming them, and announcing details of travel arrangements and stopover points
  • making sure all travel arrangements run according to plan, and that the accommodation, meals and service are satisfactory
  • helping with passport and immigration issues
  • helping with check-in to accommodation
  • giving a spoken commentary on places travelled through or visited (although local guides may also be used)
  • promoting and selling excursions to tour members
  • advising about facilities such as sights, restaurants and shops at each destination
  • organising entry to attractions and additional transport, such as car hire
  • keeping records.

You would need to be available at almost any time to give advice, solve problems and deal with emergencies like loss of passports or money, illness or difficulties with accommodation.

In some companies you may be known as tour director rather than tour manager.


Hours

You would be responsible for the group throughout their tour, working from early morning until late in the evening, including weekends. You could be on call 24 hours a day.

You could work full-time or become freelance, working from tour to tour. The work can often be seasonal, with more jobs available during holiday periods.


Income

Tour managers salaries can start at around £15,000 a year, rising to around £20,000 with experience.

Income varies considerably from company to company, and also depends on the areas and types of tour the manager covers. Earnings are often based on a daily allowance, plus free board and lodgings for the duration of the tour and other relevant expenses.

Figures are intended as a guideline only.


Entry requirements

You would not usually need any particular qualifications to become a tour manager, but you would need a good standard of general education.

You would also usually need:

  • experience of working with people
  • an interest in geography, history and history of art, and the ability to research these for the region covered by the tour
  • a good working knowledge of foreign languages if working overseas
  • experience of working abroad (if the job you are applying for is based overseas).

Qualifications related to leisure, travel and tourism are available at all levels, including GCSEs, A levels, NVQs, BTECs, degrees and postgraduate qualifications. You could find it useful to complete one of these, but this is not essential.

You may be able to get into this job through an Apprenticeship scheme. The range of Apprenticeships available in your area will depend on the local jobs market and the types of skills employers need from their workers. To find out more about Apprenticeships, visit the Apprenticeships website.


Training and development

Once you start work your employer will usually provide an induction course. This will familiarise you with the company, main destinations, company policies and procedures, and health and safety. The course is likely to last up to four weeks. You may also be able to work towards qualifications in travel and tourism.

When you have worked as a tour manager for at least a year, you can join the International Association of Tour Managers (IATM). This will mean you can:

  • take an exam to become an IATM Certified Tour Manager, which could help your career
  • develop your contacts and knowledge by attending meetings and conventions and joining IATM study tours.

See the IATM website for details.


Skills and knowledge

  • the ability to get on well with people of all ages and backgrounds
  • self-confidence
  • a polite, tactful and tolerant approach
  • excellent 'people' skills
  • an interest in geography and historical sites
  • good working knowledge of one or more foreign languages
  • safety-consciousness
  • the ability to deal calmly with emergencies
  • good organisational and time-management skills
  • a smart appearance.

More information

International Association of Tour Managers (IATM) (Opens new window)
397 Walworth Road
London
SE17 2AW
Tel: 020 7703 9154
www.iatm.co.uk

People 1st (Opens new window)
2nd Floor
Armstrong House
38 Market Square
Uxbridge
Middlesex
UB8 1LH
Tel: 01895 817 000
www.uksp.co.uk/ (careers information)
www.people1st.co.uk

Institute of Travel and Tourism (Opens new window)
PO Box 217
Ware
Hertfordshire
SG12 8WY
Tel: 0844 4995 653
www.itt.co.uk


Opportunities

You could be employed by any of the operators that organise group package tours, ranging from large, international companies to small, specialist firms.

Vacancies may be advertised in the press and on tour operators' websites, or you could contact tour operators for details of recruitment. You can find contact details of many tour operators on the following websites (links open in new window):

With experience, you could progress into a management job.

You may find your skills as a tour manager useful in other tourism-related areas such as travel agencies, tourist boards or offices, and tourist information centres.

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

The travel and tourist services industry is represented by People 1st, the Sector Skills Council for hospitality, passenger transport, travel and tourism. The hospitality, travel and tourism sector incorporates the following industries: contract food service providers, events, gambling, holiday parks, hospitality services, hostels, hotels, membership clubs, pubs, bars and nightclubs, restaurants, self-catering accommodation, tourist services, and visitor attractions. The sector accounts for a workforce of 2.1 million, most of which are based within the restaurants, hospitality services, and pubs, bars and nightclubs industries. The roles within the sector are extremely diverse and include managers, technical staff, front-of-house staff, back-of-house staff, and non-core staff.

The travel services and tourist services industry can be divided into:

  • Travel services – these support the wider travel and tourism sector and include, for example, Thomas Cook, TUI, Co‐operative Travel Group, and STA Travel
  • Tourist services – these support inbound and domestic tourism and comprise:
    • National and regional tourist boards e.g. Visit Scotland, London Tourist Board
    • Tourist Information Centres
    • Inbound and domestic tour operators

The industry is also responsible for a large number of tourist guides that can be found at visitor attractions and on coach and independent tours.

Key facts:

  • There are 119,800 people working in the travel and tourist services industry.
  • The majority of the workforce has a NVQ Level 4 qualification (35%).
  • 4% of the workforce has no qualifications.
  • The majority of the workforce is female.
  • The majority of the workforce is employed full‐time.

[N.B. Data derived from Labour Force Survey, 2009.]

Jobs in the industry range from: travel agent, tour guide, blue badge tour guide (level 4), business travel agency manager, home‐working travel consultant, tour operator, resort manager, tourism officer, and tourist board manager.


National and regional data

East Midlands – There are approximately 6,300 people working in the travel and tourist services industry in this region, of which:

  • 84% work full‐time
  • 53% of the workforce is female
  • 81% of the workforce is white
  • 22% of the workforce is 25‐29 years
  • 32% of the workforce has an NVQ level 2 qualification

As the hospitality, leisure, travel and tourism sector as a whole, there are an estimated: 500 travel agency managers; 1,500 travel agents; and 400 travel and tour guides.

East of England – There are approximately 8,200 people working in the travel and tourist services industry in this region, of which:

  • 52% work full‐time
  • 64% of the workforce is female
  • 97% of the workforce is white
  • 20% of the workforce is 25‐29 years
  • 33% of the workforce has an NVQ level 2 qualification

As the hospitality, leisure, travel and tourism sector as a whole, there are an estimated: 4,900 travel agents; and 1,000 travel and tour guides.

London – There are approximately 16,000 people working in the travel and tourist services industry in this region, of which:

  • 85% work full‐time
  • 52% of the workforce is female
  • 84% of the workforce is white
  • 24% of the workforce is 30‐34 years
  • 55% of the workforce has an NVQ level 4 and above qualification

Taking the hospitality, leisure, travel and tourism sector as a whole, there are an estimated: 2,900 travel agency managers; 6,700 travel agents; and 1,400 travel and tour guides.

North East – There are approximately 5,700 people working in the travel and tourist services industry in this region, of which:

  • 52% work full‐time
  • The majority of the workforce is female
  • 23% of the workforce is 30‐34 years
  • 52% of the workforce has an NVQ level 3 qualification

North West – There are approximately 12,000 people working in the travel and tourist services industry in this region, of which:

  • 84% work full‐time
  • 65% of the workforce is female
  • 96% of the workforce is white
  • Equal proportions of the workforce are aged 20‐24 years (18%) and 30‐34 years (18%)
  • 31% of the workforce has an NVQ level 4 or above qualification

As the hospitality, leisure, travel and tourism sector as a whole, there are an estimated: 5,700 travel agents; and 1,500 travel and tour guides.

South East – There are approximately 19,200 people working in the travel and tourist services industry in this region, of which:

  • 77% work full‐time
  • 68% of the workforce is female
  • 91% of the workforce is white
  • 32% of the workforce is 30‐34 years
  • 36% of the workforce has an NVQ level 4 or above qualification

As the hospitality, leisure, travel and tourism sector as a whole, there are an estimated: 2,300 travel agency managers; 7,600 travel agents; and 3,700 travel and tour guides.

South West – There are approximately 5,100 people working in the travel and tourist services industry in this region, of which:

  • 75% work full‐time
  • 82% of the workforce is female
  • 18% of the workforce is 55‐59 years
  • 43% of the workforce has an NVQ level 4 or above qualification

As the hospitality, leisure, travel and tourism sector as a whole, there are an estimated: 2,700 travel agents; and 1,700 travel and tour guides.

West Midlands – There are approximately 6,800 people working in the travel and tourist services industry in this region, of which:

  • 60% work full‐time
  • 74% of the workforce is female
  • 91% of the workforce is white
  • 24% of the workforce is 20‐24 years
  • 32% of the workforce has an NVQ level 3 qualification

Yorkshire and the Humber – There are approximately 7,200 people working in the travel and tourist services industry in this region, of which:

  • 56% work full‐time
  • 60% of the workforce is female
  • 23% of the workforce is 25‐29 years
  • 33% of the workforce has an NVQ level 3 qualification

Northern Ireland – There are approximately 43,900 people working in the hospitality, leisure, travel and tourism sector as whole in Northern Ireland, of which 1,418 work in the travel and tourist services industry in 100 establishments. Details as follows:

  • The majority of the workforce is female and full‐time
  • 50% of the workforce is aged 20‐24 years
  • 63% of the workforce has an NVQ level 4 qualification

Scotland – There are approximately 183,500 people working in the hospitality, leisure, travel and tourism sector as whole in Scotland, of which 6,847 work in the travel and tourist services industry in 900 establishments. Details as follows:

  • The majority of the workforce is female and full‐time
  • 28% of the workforce is aged 25‐29 years
  • 34% of the workforce has an NVQ level 4 qualification

Wales – There are approximately 86,100 people working in the hospitality, leisure, travel and tourism sector as whole in Wales, of which 5,569 work in travel and tourist services industry in 500 establishments. Details as follows:

  • The majority of the workforce is female and full‐time
  • 32% of the workforce is aged 16‐24 years
  • 46% of the workforce has an NVQ level 2 qualification

Career paths


Further sources


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