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Sports development officer

  • Hours

    Variable

  • Starting salary

    £20,000 + per year

If you've got a sporty and healthy lifestyle, and would be keen to inspire others to get the benefits from it, this job could be ideal for you.

Sports development officers (SDOs) aim to improve access to sport and physical activity for people of all ages and abilities. They organise projects, programmes, information and training to encourage people to increase their activity and have a healthier lifestyle.

In this job you'll need communication and leadership skills. You'll also need to use your organisational skills to manage projects.

Many sports development officers have a degree or equivalent, often in subjects such as sports development or sports coaching. However, this may not be essential if you are able to show that you have relevant experience. Many people get this experience by volunteering for local sports projects.



The work

As a sports development officer you could be involved in:

  • working with local communities to identify the need and demand for new activities
  • improving access to sport for young people, people with disabilities and people from disadvantaged communities
  • supporting initiatives to reduce crime and rehabilitate offenders.

Your day-to-day tasks would include:

  • making sure resources are used and all available funding is accessed
  • putting local and national policies into practice
  • identifying opportunities for funding
  • organising, promoting and running projects and activities
  • monitoring and evaluating projects
  • attending meetings, seminars and conferences
  • finding and training suitable staff, coaches and volunteers for projects
  • managing resources and budgets.

You could also sometimes coach or supervise the sports for which you are qualified.

You could promote sport in general, working for a County Sports Partnership or local authority, or concentrate on a specific sport, working for a national governing body (NGB) as a sports specific development officer (SSDO).


Hours

Your working hours may vary from week to week, sometimes including unsocial hours to cover times when most people are able to take part in leisure activities.

You would have an office base for carrying out the administrative parts of the job, but would also visit community groups, schools, events and sports venues, and attend meetings, sometimes in the evenings or at weekends.


Income

  • Salaries can range from £20,000 to £35,000 a year
  • Managers can earn up to £50,000.

Figures are intended as a guideline only.


Entry requirements

Many sports development officers have a degree or equivalent, often in subjects such as sports development, sports coaching, sports science or recreation/leisure management. However, this may not be essential if you are able to show that you have relevant experience.

Whether you have a degree or not, it is important to be able to demonstrate practical commitment, so you should gain as much experience as possible by getting involved (perhaps as a volunteer) in activities such as:

  • sports
  • coaching
  • community and holiday sports schemes.

It would be useful if you have a background in coaching – sports development officers are often qualified to coach a number of different sports or activities. You may be able to gain coaching qualifications as part of a degree or BTEC HNC/HND. See the sports coach and football coach profiles for more information.


Training and development

Once you are working in sports development, you can keep your knowledge up to date by joining the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) continuing professional development programme. Visit the ISPAL website for details.

You may also find it useful to complete courses in subjects like marketing, finance and human resource management, which are important in most sports development jobs.


Skills and knowledge

To become a sports development officer you should have:

  • enthusiasm about the benefits of sports and healthy living
  • excellent communication skills
  • leadership and organisational skills
  • self motivation and the ability to motivate others
  • project management skills
  • flexibility and adaptability
  • good IT and administrative skills.

More information

LGcareers (Opens new window)
www.lgcareers.com

SkillsActive (Opens new window)
Castlewood House
77-91 New Oxford Street
London
WC1A 1PX
Advice line: 08000 933300
www.skillsactive.com

British Association of Sport and Exercise Sciences (BASES) (Opens new window)
Leeds Metropolitan University
Carnegie Faculty of Sport and Education
Fairfax Hall
Headingley Campus
Beckett Park
Leeds
LS6 3QS
Tel: 0113 8126 162
www.bases.org.uk

Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) (Opens new window)
SportPark Loughborough University,
3 Oakwood Drive
Loughborough
Leics
LE11 3QF
www.cimspa.co.uk


Opportunities

You could be employed by organisations such as local authorities, youth organisations, NGBs, Sports Councils and universities.

Some jobs may only be funded for a limited time, which would mean you would have a short fixed-term contract.

With experience you could progress to a senior position, but this is likely to involve relocating.

You may find the following links useful for job vacancies and general reading (links open in new window):

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

The sport and recreation industry is part of the active leisure, learning and well‐being sector, represented by SkillsActive Sector Skills Council. This sector is based on leisure and recreation and includes: health and fitness; playwork; the outdoors; and the caravan industry. The UK active leisure, learning and well‐being sector currently employs 663,300 people, representing just over 2% of the UK workforce, and an estimated 1.9 million volunteers in England (equating to 54,000 full‐time equivalents). There are an estimated 39,800 workplaces, of which 74% employ 10 or less people. Much of the workforce work in a part‐time capacity (47%) and seasonal employment is important for outdoors, caravans and playwork, which attract students and other temporary workers.

The UK sport and recreation industry covers the full range of sports provision from grass roots community projects through to professional sports men and women at the peak of their performance. It also incorporates the day‐to‐day running of amateur and professional sports clubs, and the promotion of an active and healthy lifestyle. The structure of the industry is largely determined by the nature of provision; that is, whether its operators are publicly funded, private, not‐for‐profit, or charitable/voluntary organisations. Sport and recreation includes a variety of types of organisations, with a range of funding channels or support, ranging from commercial sports with large facilities to smaller sport clubs running on a charitable basis.

London’s successful bid to host the 2012 Olympic and Paralympic Games has put the UK’s sporting provision (both competitive and recreational) in the spotlight. The industry will play an essential role in ensuring that the delivery of the Games is effective and that the nation benefits from a lasting Olympic legacy.

Key facts:

  • There are 371,800 people working in the sport and recreation industry, together with a significant number of volunteers.
  • 41% of the workforce is employed full‐time, 48% part‐time and 11% self‐employed.
  • Around 32% of the workforce is aged 16‐24 year olds; this is higher than the 14% recorded across the UK workforce as a whole.
  • 25% of the adult population in England are members of club where they take part in sport (10 million people).
  • 17.5% of the adult population in England received tuition to improve their performance in sport during 2007/08.
  • Over 6 million adults participated in organised competitive sport in 20087/09.
  • There are over 1,177,000 regularly practicing coaches in the UK.

Jobs in the industry include: sports development officer, community sports development officer, club/coach development officer, activity team leader, professional athlete, sports physiotherapist, team doctor, strength and conditioning coach, coach educators, psychologist, biomechanist, masseur, dietician, nutritionist, coach, official (club, county, regional, national, international), recreation/leisure assistant, sports/leisure manager, events manager, volunteer co‐ordinator, groundskeepers, stewards.


National and regional data

East Midlands – There are 44,300 people employed in the active leisure, learning and well‐being sector, of which 27,200 are employed in the sport and recreation industry. The region has a strong sports infrastructure. It hosts a number of world class facilities including: the National Ice Centre; the National Water Sports Centre; the National Cricket Academy; the Nottinghamshire Tennis Centre; golf courses, such as Belton Woods, and the National Golf Centre at Woodhall Spa; and racecourses at Nottingham, Leicester, Southwell, Market Rasen and Towcester, with Burleigh House hosting the annual International Horse Trials. There are also a range of professional sports club located in the region. Industry skills gaps in the region include: sport specific technical skills; first aid; and child protection.

East of England – There are 61,400 people employed in the active leisure, learning and well‐being sector, of which 36,800 are employed in the sport and recreation industry. The region has a broad and exciting sporting heritage hosting a number of sporting and recreational facilities, including: football stadiums in Ipswich and Norwich; British horseracing headquarters; Snetterton racing circuit; Norfolk Broads; and Grafham Water sailing centre.

London – There are 70,200 people employed in the active leisure, learning and well‐being sector, of which 45,200 are employed in the sport and recreation industry. London has a rich mix of active leisure and learning facilities, high profile sporting clubs and venues and hosts a wide range of international, national, regional and local events. The most important forthcoming sporting event for the region is the 2012 Olympic and Paralympic Games, which is expected to bring a number of long term benefits to the region, including substantial investment and development in the sporting infrastructure in London. Industry skills gaps in the region include: sport specific technical skills; communication; management; initiative; first aid; child protection; project management; and working with people with disabilities.

North East – There are 24,500 people employed in the active leisure, learning and well‐being sector, of which 14,900 are employed in the sport and recreation industry. The region is home to a number of high profile sporting clubs including: Sunderland, Newcastle United and Middleborough football clubs; Durham County Cricket Team; Rugby Union Newcastle Falcons team; and the Newcastle Vipers ice hockey team. The North East has 20 facilities listed in the London 2012 Pre‐Games Training Camps Guide and 4 universities providing sports provision recognised in the 2012 Training Camps Guide. Industry skills gaps in the region include: sport specific technical skills; communication; first aid; team‐working; health and safety; working with disabled people; child protection; and initiative.

North West – There are 65,700 people employed in the active leisure, learning and well‐being sector, of which 38,300 are employed in the sport and recreation industry. The region has a rich sports infrastructure. It is home to: a number of professional football teams; a county cricket club and a test match venue in Lancashire; SuperLeague rugby clubs; a number of first class golf courses; the world’s biggest horse race (the Grand National at Aintree); and other race courses at Haydock, Chester, Carlisle and Cartmel. Industry skills gaps in the region include: sport specific technical skills; communication; initiative; team‐working; planning and preparing work; child protection; and first aid.

South East – There are 96,700 people employed in the active leisure, learning and well‐being sector, of which 62,300 are employed in the sport and recreation industry. The region hosts a range of high profile sporting venues and events, including: Eton Dorney; National Hockey Centre; Brands Hatch; and Cowes. A high percentage of English athletes funded under the world class programmes are based in the South East. Two of the nine UK Sports Institutes are based in the region at Bisham Abbey and Bisley. Industry skills gaps in the region include: sport specific technical skills; first aid; child protection; communication; management; and planning and preparing work.

South West – There are 53,700 people employed in the active leisure, learning and well‐being sector, of which 28,100 are employed in the sport and recreation industry. The region is host to a number of high profile sporting events and venues including: Cheltenham Gold Cup; Badminton Horse Trials; European surfing at Newquay; sailing at Weymouth; and World Half Marathon in Bristol. Industry skills gaps in the region include: sport specific technical skills; communication; management; team‐working; planning and preparing work; initiative; project management; and problem solving.

West Midlands – There are 48,200 people employed in the active leisure, learning and well‐being sector, of which 28,600 are employed in the sport and recreation industry. The region hosts a range of high‐profile sporting venues, clubs and events, including: The National Indoor Arena (NIA) in Birmingham, which has staged over 40 major international sporting events since it opened in 1991; several football Premiership/Championship Clubs; high‐profile professional clubs in rugby and basketball; successful cricket, hockey and athletics clubs; the National Sports Centre at Lilleshall, which is part of the English Institute of Sport (EIS); the Belfry, a world‐class golf course; Warwickshire County Cricket Ground in Edgbaston; a regional indoor training centre at Worcester Rugby Club; and a number of racecourses. Industry skills gaps in the region include: sport specific technical skills; communication; management; team‐working; initiative; and planning and preparing work.

Yorkshire and the Humber – There are 51,900 people employed in the active leisure, learning and well‐being sector, of which 29,900 are employed in the sport and recreation industry. The region has a strong sporting infrastructure and is home to a cluster of sports science, technology, medicine and economics research and development units. The region is home to a range of professional sports clubs and 11 venues feature in the London 2012 Pre‐Games Training Camp Guide. Industry skills gaps in the region include: sport specific technical skills; communication; child protection; initiative; and management.

Northern Ireland – There are 10,738 people employed in the active leisure, learning and well‐being sector, of which 8,100 are employed in the sport and recreation industry.

Scotland – There are 58,200 people employed in the active leisure, learning and well‐being sector, of which 36,800 are employed in the sport and recreation industry.

Wales – There are 29,500 people employed in the active leisure, learning and well‐being sector, of which 15,600 are employed in the sport and recreation industry.

[N.B. Data derived from Annual Business Inquiry (GB), 2007, Northern Ireland Annual Business Inquiry, 2005 and Labour Force Survey (Annual average), 2008.]


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