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Insurance account manager

  • Hours

    30-40 per week

  • Starting salary

    £18,000 + per year



The work

As an insurance account manager, you would develop business accounts and increase sales of your company's insurance policies. It would be your job to persuade agents like insurance brokers and independent financial advisers (IFAs) to sell your policies to their customers.

Your duties would typically include:

  • building good working relationships with brokers and other agents
  • promoting new insurance products, often working to agreed sales targets
  • being responsible for several business accounts
  • setting up meetings to develop new business accounts
  • managing business pitches
  • working with insurance underwriters to adapt policies
  • setting up claims handling teams and contact centre support for new policies
  • monitoring agents’ sales performance
  • developing marketing literature
  • advising on existing products
  • making sure that agents meet strict financial services industry rules.

You may be known by several other job titles, such as insurance sales executive, relationship manager, affinity account manager, broker consultant or business development manager.


Hours

You would typically work standard office hours Monday to Friday, although this job may require lots of travelling and networking with existing and potential clients in the evenings.

You would normally be office-based, although it is also possible to work from home.


Income

  • Starting salaries are usually between £18,000 and £22,000 a year.
  • An experienced account manager may earn between £25,000 and £35,000 a year.
  • Senior managers can earn £50,000 or more.

It is also common to earn commission and bonuses on top of the basic salary. A salary package may also include a company car allowance, insurance and pension benefits.

Figures are intended as a guideline only.


Entry requirements

You would often start as an insurance technician, junior account handler, underwriter or sales administrator, and progress into account management after gaining experience. Alternatively, you may be able to get into this type of work with a background in sales, customer service, financial advice or another area of financial services.

Entry requirements can vary between employers. Because lots of this job involves giving presentations, networking and preparing reports, employers may prefer you to have GCSEs (A*-C) in English and maths, as a minimum. A business, marketing or sales orientated qualification may also help.

Some companies may request A levels or equivalent to get onto management training schemes. The Diploma in business, administration and finance can provide a useful introduction to working in insurance and customer relationship roles, like account management.

You may be able to get into the insurance industry through an Apprenticeship or Advanced Apprenticeship in Providing Financial Services, following the insurance pathway. The range of Apprenticeships available in your area will depend on the local jobs market and the types of skills employers need from their workers. For more information, visit the Apprenticeships of Financial Skills Partnership (FSP) websites.

With a degree, you could join a large insurance firm's graduate training scheme. Most degree subjects are accepted, but you may have an advantage with a good degree (class 2:2 or above) in a business, marketing or maths-related subject.

Some insurance account managers are independent financial advisers or insurance brokers who choose to move into the business and account handling side. See the Financial Adviser or Insurance Broker profiles for more details.


Training and development

Most of your training would be on the job. Your employer will train you in their insurance products, and may also provide sales training.

You may improve your career prospects by taking professional insurance industry qualifications such as those from the Chartered Insurance Institute (CII). CII provides a clear career structure from trainee to professional level, offering the chance to progress through qualifications including:

  • CII Level 3 Certificate in Insurance
  • CII Diploma in Insurance
  • CII Advanced Diploma in Insurance (ACII).

For people without experience or prior knowledge, the Foundation Insurance Test (FIT) Award offered by the Chartered Insurance Institute is a single unit course which requires the candidate to pass a multiple-choice style test which can then lead on to further professional qualifications.See the CII’s website for more details about their qualifications.

Your employer will often support you in studying for CII qualifications, or others such as the ifs School of Finance Certificate in Regulated General Insurance (CeRGI), which is aimed at anyone offering advice on general insurance products.

If you work for a company that mainly markets insurance products to independent financial advisers, you may find it helpful to take qualifications in financial advice and planning from the CII or ifs School of Finance. For more details, see the Financial Adviser profile.

You may also find it useful to take courses in sales, marketing and account management, such as those offered by the Chartered Institute of Marketing (CIM) or the Institute of Sales and Marketing Management (ISMM). See the CIM or ISMM websites for more information.


Skills and knowledge

  • good spoken and written communication skills
  • excellent sales and negotiation skills
  • honesty and integrity
  • organisation and attention to detail
  • drive and self-motivation, for meeting targets
  • the ability to gather and analyse information
  • good business sense
  • confidence in making presentations and networking
  • the ability to manage large budgets and contracts.

More information

Financial Skills Partnership (Opens new window)
51 Gresham Street
London
EC2V 7HQ
Tel: 0845 257 3772
www.directions.org.uk

Chartered Insurance Institute (Opens new window)
42-48 High Road
South Woodford
London
E18 2JP
Tel: 020 8989 8464
www.discoverrisk.co.uk
www.cii.co.uk

Institute of Financial Services (Opens new window)
ifs House
4-9 Burgate Lane
Canterbury
Kent
CT1 2XJ
Tel: 01227 818609
www.ifslearning.ac.uk

Institute of Sales and Marketing Management (ISMM) (Opens new window)
Harrier Court
Lower Woodside
Bedfordshire
LU1 4DQ
Tel: 01582 840001
www.ismm.co.uk

Chartered Institute of Marketing (CIM) (Opens new window)
Moor Hall
Cookham
Maidenhead
Berkshire
SL6 9QH
Tel: 01628 427120
www.cim.co.uk


Opportunities

You could work for insurance companies all over the UK. Jobs may be advertised in the local, national and industry press, and by financial services recruitment agencies, although many insurance account management jobs are filled internally.

With experience and a good track record, you could be promoted into sales, marketing, area or senior management jobs. Alternatively, you could move into sales, marketing or account handling in other industries.

You may find the following useful for job vacancies and general reading (links open in new window):

Professional Broking

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

The financial services industry is represented by the Financial Skills Partnership (FSP) which includes the following activities:

  • Banking – for individuals and businesses to manage their money, access loans, buy property, exchange currencies and many other activities. It is organised into three core categories: Retail; Corporate; and Wholesale banking.
  • Investments – managing and growing the wealth of individuals and organisations
  • Insurance – covers a huge variety of risks, from cars and houses to ships, planes and satellites.
  • Financial Advice – about working with people to plan their financial goals, based on their current situation and looking at the best ways they can achieve their financial objectives, such as helping someone to choose a mortgage, invest their savings or plan for their retirement.

Almost 1.2 million staff in 34,000 workplaces constitute the UK’s financial services sector, from online car insurers to retail banking giants, and from self‐employed independent financial advisers (IFAs) to global investment banks. Operating under a regulatory framework unique to the UK, the sector facilitates the allocation of capital, promotes confidence and continuity in life and business by managing risk and maintains the transaction systems that the rest of the economy relies on to conduct its business.

Key facts:

  • 47% of firms employ 250 people.
  • Employment is dominated by a handful of large employers, most notably the high street retail banks, e.g. Barclays, HSBC.
  • 29 % of the financial services workforce is employed in administrative or secretarial roles.
  • About a quarter of the workforce is in associate professional and technical roles.
  • Managerial roles, including owners in private companies and the self‐employed, account for 37% of the workforce.
  • Employment growth in UK financial services has been weak when compared with other countries, notably the US
  • Recently, there have been notable declines in employment numbers because of the recession
  • Staff turnover has declined, as fewer vacancies and concerns about the recession may be deterring people from changing jobs

Jobs in the industry range from:

  • Insurance – underwriting, broking, customer services, sales, risk management, compliance, training, actuarial and administrative roles
  • Investments – asset management (sometimes called fund management), product development, product management, investment analysis, relationship management
  • Banking – retail banking (customer services, customer advice, financial advice, foreign exchange and branch management); corporate banking (corporate advice, relationship management, small business management and corporate management); and wholesale banking (mergers and acquisitions, research, sales and trading, and corporate finance)
  • Financial advice – mortgage adviser, independent financial adviser, compliance practitioner, pensions adviser

National and regional data

East Midlands – retail banking dominates financial services employment in the East Midlands. Women make up 53% of the workforce and 51% of workers are aged 35‐59. Full‐time employees account for 73% of the workforce and the average salary is £29,383.

East of England – insurance and insurance broking make up the most important parts of the financial service economy in this region, with Norwich a main centre. The region employs 12% of the country’s financial services workforce, with the majority, 88%, full‐time. Men make up 56% of employees, with 57% of workers aged 35‐59. Average earnings are £34,433.

London – this is the major centre of the UK’s financial services industry, centering on the City and Canary Wharf. Wholesale banking and insurance, investments and exchange markets are all well represented here. Almost of quarter of the workforce; 24% is based in London. Men make up 66% of the workforce and most jobs are full‐time, 94%. The majority of employees; 49% are aged 20‐34 and the average salary is £86,779 although this is heavily skewed by the number of high‐earning posts in the City. For most, the average is much lower.

North East – insurance broking and banking are the most important financial services in the region, with Newcastle the main centre of activity. Around 3% of the UK workforce is based in the region. Women form 66% of the workforce and 63% of workers are full‐time. Employees aged 34‐59 make up the largest share of the workforce at 52%, and the average salary is £27,219.

North West – Manchester is the biggest centre in the region but Chester, Macclesfield and Stockport are important clusters. Banking and general insurance form the bulk of businesses. The region employs 9% of the UK’s financial services workforce, with women making up 56% of employees, and most jobs are full‐time, 80%. Workers aged 34‐59 form the largest section of the workforce at 57%. The average salary in the region is £28,416.

South East – the region is second only to London in size, taking up 15% of the workforce. The gender split between men and women is fairly even at 54% and 46%, respectively, and 60% of all employees are aged 34‐59. Most people are employed full‐time, 84% and the average earnings are £37,298.

South West – The main centres for financial services in this region are Bristol, Bournemouth, Gloucester and Swindon. The sector here makes up 7% of the UK’s sector total. Women form 59% of the workforce and the majority of jobs are full‐time, 75%. People aged 34‐59 form the largest share of the workforce. Average salary for the sector is £34,910.

West Midlands – the region employs around 6% of the UK’s workforce, with the majority centred on Birmingham. Banking, general insurance and credit are the most important sub‐sectors here. Men make up 52% of employees, with 72% of jobs overall being full‐time. Workers aged 34‐59 are in the majority at 52%. The average salary is £29,014.

Yorkshire and the Humber – the emphasis across the region is on retail banking and makes up 7% of the country’s workforce. There are slightly more women than men working in the sector at 51%, and 81% of jobs are full‐time. Once again, the 34‐59 age range is most common among employees, accounting for 51%. Average earnings are £27,481.

Scotland – financial services in Scotland range from retail banking to pensions and car insurance, with centres of activity in and around Edinburgh, Glasgow and Dunfermline. Over 2,100 companies are directly involved in the industry, providing 7% of the UK’s financial services workforce. The most common age range of employees is 34‐59, and most people work full‐time, 81%. The average salary for the sector as a whole is £35,016.


Career paths


Further sources


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