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Customer services manager

  • Hours

    35-40 per week

  • Starting salary

    £15,000 + per year



The work

As a customer services manager, it would be your job to make sure that customers’ needs and expectations are satisfied. You could be responsible for anything from managing a customer service team and dealing with enquiries in person, to developing customer service standards for a large company.

Your typical duties would include:

  • Helping to develop or update customer service policies and procedures
  • Managing or leading a team of customer services staff
  • Handling enquiries from customers
  • Handling complaints from customers
  • Advising customers on the organisation’s products
  • Investigating and solving customer problems escalated from other customer service staff
  • Liaising with customers regarding an unexpected event, such as a security issue, a recall, or a customer being taken ill
  • Authorising refunds or other compensation to customers
  • Ensuring accurate records are kept of communications with customers
  • Analysing key metrics to determine how well customers are being served
  • Meeting with management to report on customer service and discuss improvements
  • Preparing or writing information for customers
  • Developing or improving feedback or complaints procedures
  • Helping to recruit, train and appraise new staff
  • Keeping up to date with the company’s products
  • Keeping up to date with developments in customer service best practice e.g. by reading journals, attending meetings and courses and any changes in relevant legislation.

Hours

In a full-time job you would work between 35 and 40 hours a week, although part-time work is often available. Shift work including evenings and weekends is common in the retail, leisure and contact centre industries.

You could work from an office or a customer services desk. The working environment can be very busy and pressurised.

You may need to wear a uniform in some jobs, particularly if you deal with customers face-to-face.


Income

  • Entry-level customer service managers may earn £15,000 to £25,000
  • An experienced customer service manager may earn £25,000 to £40,000.

Bonuses or commission may also be available in some sectors like retail, sales or banking.

Figures are intended as a guideline only.


Entry requirements

There are no formal academic requirements to work in customer services, as most employers are more interested in ‘people skills’ and a positive attitude. However, employers may require some GCSEs (or Standard Grades in Scotland), in particular English and maths, to demonstrate literacy and numeracy. Previous experience of working in a customer-facing role is valuable. Most people start as customer service assistants, and becoming a manager means demonstrating that you are willing and able to take on additional responsibility.

Apprenticeship schemes may be available, and are a great way to get into retail. Some firms offer customer services management training schemes, available to candidates with more GCSEs/Standard Grades or higher qualifications.


Training and development

Training may combine on-the-job training with in-house or external courses. There are many qualifications in customer service, including work-related qualifications at Levels 1 to 4. The Institute of Customer Service also offers three professional awards.

The Level 3 Diploma in Retail (Management) (or SVQ in Scotland), is designed with customer-facing management roles in mind.

Other useful qualifications include:

  • Foundation degree in Retailing
  • Foundation degree in Customer Service and Contact Centre Operations
  • Degree in Retail Management
  • Degrees (non-retail) for entry onto a graduate training programme.

You could also choose to work towards general management qualifications from the Institute of Leadership and Management (ILM) or the Chartered Management Institute (CMI).


Skills and knowledge

  • Excellent communication and people skills
  • A polite, tactful and friendly attitude
  • A good understanding of the needs of customers
  • Enjoy working with people and interested in their employer's business
  • Good multitasker
  • Good problem-solving skills
  • Enjoy a fast-paced environment

More information

Institute of Customer Service (ICS) (Opens new window)
2 Castle Court
St Peter's St
Colchester
Essex
CO1 1EW
Tel. 01206 571716
www.instituteofcustomerservice.com

Institute of Leadership and Management (ILM) (Opens new window)
Stowe House
Netherstowe
Lichfield
Staffordshire
WS13 6TJ
Tel: 01543 266867
www.i-l-m.com

Chartered Management Institute (CMI) (Opens new window)
Management House
Cottingham Road
Corby
Northants
NN17 1TT
Tel: 01536 204222
www.managers.org.uk

Skillsmart Retail (Opens new window)
Fourth Floor
93 Newman Street
London
W1T 3EZ
Tel: 0800 093 5001
www.skillsmartretail.com


Opportunities

Customer services assistants may be promoted to supervisory or managerial roles. Customer service managers may move into more senior positions or move between employers in search of posts with more responsibility. People with good customer service skills are in demand, so there are many career opportunities available.

The best customer service managers could look to be promoted into senior management roles, and some organisations have posts responsible for customer service across a region, or even a customer service director for the whole company.

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

Retail activity can be expressed as the sale of goods for personal or household use or consumption, traditionally via shops or markets. However, the boundaries have changed somewhat in recent years due to the significant growth in online retailing and the development of alternative formats such as farmers’ markets and travel retailing.

The UK retail industry covers the following activity:

  • Retail sales in non-specialised stores (such as supermarkets and department stores)
  • Retail sales in specialised stores (such as butchers, greengrocers and fishmongers)
  • Retail sales of pharmaceutical goods (such as chemists and pharmacies)
  • Retail sales of new goods in specialised stores (such as stores selling textiles, clothing, books, electrical household appliances, furniture and lighting)
  • Retail sales of second-hand goods
  • Retail sales not in store (e.g. catalogue and mail order sales, online and via stalls and markets)

Within retail, there are an estimated 295,000 businesses selling a wide range of products, employing from one person to thousands of people, all who have a number of functions.

The retail industry is represented by Skillsmart Retail Sector Skills Council.

Key facts:

  • UK retail accounts for £321 billion turnover and one‐third of all consumers spending.
  • It is the largest private sector employer and employs around 2.9 million people or 1 in 10 of the working population.
  • 13% of people employed within retail do not have an NVQ qualification, 22% have a NVQ level 2 qualification and 34% have a NVQ level 3 or higher qualification.
  • Much of the employment and turnover in retail is accounted for by a few dominant retailers, who operate both nationally and internationally.
  • Just 10 retailers employ around a third of all those who work in retail.
  • There are a substantial number of smaller retailers who operate locally or in niche markets.
  • New emerging markets and job opportunities to support the online retailing are needed.
  • The current economic climate is affecting all areas of retail business, but online retailers and value/discount stores are showing signs of growth.
  • Between 2007 and 2017, 214,000 new retail jobs are expected to be created in UK, while a further 1.2 million jobs will need to be filled as a result of people leaving the sector.

Jobs in the industry are divided into areas: Store operations, Human resources/training, Finance and administration, Buying, Merchandising, Customer contact centres, PR and Marketing, Logistics, and Information Technology.

Job roles range from: Director of operations, Store manager, Assistant department manager, Sales assistant, Shelf filler, Recruitment officer, Financial analyst, Procurement manager, Merchandiser, Buyer, Contact centre operators, Marketeer, Information analyst, Van driver, Warehouse / distribution manager, Information systems managers.


National and regional data

Retail employment and activity are evenly distributed across the UK, with the largest number of employees is located in:

  • South East
  • London
  • East of England
  • North West

The largest number of employers is located in: London; the South East; and the North West. There are distinct clusters of major centres of retail in London, Birmingham, Cardiff, Liverpool, Manchester, Newcastle, Nottingham, Leicester and Derby.

The highest percentage growth in employment over the next five years is expected in the North East, whilst significant declines are forecast in the South East, London and the North West.

Retail can play an important role in the regeneration of towns and cities throughout the UK. It provides a catalyst for change, as retailers seek to enhance their offer to the consumer and modernise the spaces within which they trade.

East Midlands – There are 189,408 people employed in the industry, in around 19,634 retail establishments. 63% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling and verbal communication skills.

East of England – There are 274,350 people employed in the industry, in around 25,258 retail establishments. 60% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, problem solving and management skills.

London – There are 376,523 people employed in the industry, in around 39,414 retail establishments. 55% of the workforce is female. 50% of the workforce work full‐time. The greatest perceived skills shortage is with management, customer handling and problem solving skills.

North East – There are 106,513 people employed in the industry, in around 10,569 retail establishments. 65% of the workforce is female. 41% of the workforce work full‐time.

North West – There are 318,406 people employed in the industry, in around 32,814 retail establishments. 62% of the workforce is female. 45% of the workforce work full‐time. The greatest perceived skills shortage is with technical, practical or job specific skills, team working and management skills.

South East – There are 398,069 people employed in the industry, in around 38,926 retail establishments. 59% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and team working skills.

South West – There are 254,668 people employed in the industry, in around 26,398 retail establishments. 62% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and management skills.

West Midlands – There are 237,529 people employed in the industry, in around 25,352 retail establishments. 62% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with team working and customer handling skills.

Yorkshire and the Humber – There are 236,430 people employed in the industry, in around 24,251 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with management skills.

Northern Ireland – There are 74,491 people employed in the industry, in around 9,805 retail establishments. 58% of the workforce is female. 54% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Scotland – There are 245,960 people employed in the industry, in around 23,978 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Wales – There are 133,459 people employed in the industry, in around 13,765 retail establishments. 63% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

[N.B. Data derived from Annual Business Inquiry, 2008, Labour Force Survey (annualised), 2009, and NESS, 2009.]


Career paths


Further sources


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