THINK! provides road safety information for road users. Our aim is to encourage safer behaviour to reduce the number of people killed and injured on our roads every year.
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Cycling
The new THINK CYCLIST campaign offers advice to drivers and cyclists on how to stay safe on the road.
Speed
Speed is one of the biggest factors in fatal road crashes. Speed limits are there for a reason – find out why
Drink driving
Any amount of alcohol affects your ability to drive - and there is no foolproof way of drinking and staying under the limit.
Seatbelts
Not wearing a seatbelt can be fatal, even at low speeds – watch a video showing what happens in a crash
Drug driving
For those caught while driving under the influence of drugs, the penalties are as severe as for those who drink and drive
Mobile phones
Using a mobile phone while driving means you’re four times more likely to crash - take the Driving Challenge to see why
Horse Sense
Whether you’re a rider or a driver, find out how to keep safe on the roads and avoid accidents involving horses
Fatigue
An estimated 20% of accidents on trunk roads and motorways are sleep-related – don’t drive tired
Road safety: hot topics
- When does my child need to be in a car seat?Opens new window
- How do I fit my child's car seat properly?Opens new window
- I'm a motorcyclist - where can I find out about safety gear?Opens new window
- What are the drink-driving limits?Opens new window
- What's the law around speeding and speed limits?Opens new window
- What's the law on using a mobile phone while driving?Opens new window
- As an older driver, when should I stop driving?Opens new window
- What is the New Drivers Act and how does it affect me?Opens new window
- Where can I find general road safety advice?Opens new window
Driving challenge game
It's difficult to do two things at once. Play our game to find out how a phone call distracts you when driving.
THINK! research
Find out about the development and results of our campaigns
Road Safety Professionals Online survey regarding our THINK! Secondary Education resource
We have commissioned an independent research company to evaluate the use of our THINK! Secondary Education materials.
To help us with this would you please click on the link below which describes your profession and fill in the survey form.
Road safety professionals
THINK! resources for professionals, including materials, research and brand guidelines
Road safety professionals resourcesOpens new window
Visit the THINK! Education sites for teaching ideas, worksheets and other resources
THINK! Education - Early years and PrimaryOpens new window THINK! Education - SecondaryOpens new window