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Sales assistant

  • Hours

    35-40 per week

  • Starting salary

    £11,000 + per year

If you like the idea of making shopping more enjoyable for people and can get along with a wide variety of different customers, a sales assistant job could be just right for you. There are lots of places you could work as a sales assistant. You’ll find these mainly on your local high street or in a shopping centre.

Most employers will be more interested in your ability to work with people and in your positive attitude than your formal qualifications. However, you will need to have a reasonable standard of maths as you will be handling cash and checking stock.

To be a good sales assistant it’s important that you’re able to work as part of a team, and that you’re helpful, friendly and polite. You also need to reliable, honest and responsible.



The work

The places you could work include supermarkets, fashion stores and department stores, and you could be:

  • serving and advising customers
  • taking payment
  • helping customers to find the goods they want
  • advising on stock amounts
  • giving information on products and prices
  • stacking shelves or displaying goods in an attractive way
  • arranging window displays
  • promoting special offers or store cards
  • ordering goods
  • handling complaints or passing them on to a manager.

Some stores, for example mobile phone shops, DIY or electrical goods stores, would usually expect you to have a lot of knowledge about their products before you apply.


Hours

In a full-time job you would normally work between 35 and 40 hours a week, possibly including weekends and evenings. Part-time work is often available and you may work shifts.

You would spend a lot of time on your feet and may need to lift and carry items of stock. You would often wear a uniform.


Income

  • Full-time salaries can be between £11,000 and £15,000 a year
  • Supervisors can earn between £15,000 and £20,000 a year

Many larger retail companies also offer benefits like staff discounts, extra pay depending on how much you sell (known as commission) and bonus schemes.

Figures are intended as a guideline only.


Entry requirements

When applying for jobs, it will help you if you already have experience of working with the public and of handling cash. Many stores employ temporary staff at busy times such as Christmas, and this can be a good way of getting experience that can lead to a permanent job.

You may be able to start this career through an Apprenticeship scheme. You will need to check which schemes run in your local area.

For more information, visit the Apprenticeships website.


Training and development

Most of your training would be while you are working. Larger retailers often have in-house training schemes for when you start your job as well as throughout your career.

Your training may include the chance to gain qualifications such as Certificates and Diplomas in Retail Skills at levels 1, 2 and 3. These could include specialist qualifications such as:

  • Retail Knowledge
  • Sales Professional
  • Visual Merchandising
  • Retail Management.

The certificates and diplomas are awarded by organisations including ABC Awards, City & Guilds, Edexcel and OCR. Training may be available at local colleges and National Retail Skills Academy training centres. For more information go the National Retails Skills Academy website.

You may also receive other training related to your job, such as food hygiene training if you work with fresh foods such as fish or meats.


Skills and knowledge

You would need to be:

  • a good communicator
  • able to get on well with people
  • able to work as part of a team
  • friendly, polite and helpful
  • confident and tactful
  • energetic
  • reliable and responsible
  • honest.

You will also need to have basic maths skills.


More information

Skillsmart Retail (Opens new window)
Fourth Floor
93 Newman Street
London
W1T 3EZ
Tel: 0800 093 5001
www.skillsmartretail.com


Opportunities

Jobs may be advertised in the local papers, Jobcentre Plus, on employers' own websites and in stores.

Promotion prospects can be good, especially in larger companies that provide staff training. With experience, you could progress into management or merchandising.

You may find the following useful for job vacancies and further reading (links open in new window):

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

Retail activity can be expressed as the sale of goods for personal or household use or consumption, traditionally via shops or markets. However, the boundaries have changed somewhat in recent years due to the significant growth in online retailing and the development of alternative formats such as farmers’ markets and travel retailing.

The UK retail industry covers the following activity:

  • Retail sales in non-specialised stores (such as supermarkets and department stores)
  • Retail sales in specialised stores (such as butchers, greengrocers and fishmongers)
  • Retail sales of pharmaceutical goods (such as chemists and pharmacies)
  • Retail sales of new goods in specialised stores (such as stores selling textiles, clothing, books, electrical household appliances, furniture and lighting)
  • Retail sales of second-hand goods
  • Retail sales not in store (e.g. catalogue and mail order sales, online and via stalls and markets)

Within retail, there are an estimated 295,000 businesses selling a wide range of products, employing from one person to thousands of people, all who have a number of functions.

The retail industry is represented by Skillsmart Retail Sector Skills Council.

Key facts:

  • UK retail accounts for £321 billion turnover and one‐third of all consumers spending.
  • It is the largest private sector employer and employs around 2.9 million people or 1 in 10 of the working population.
  • 13% of people employed within retail do not have an NVQ qualification, 22% have a NVQ level 2 qualification and 34% have a NVQ level 3 or higher qualification.
  • Much of the employment and turnover in retail is accounted for by a few dominant retailers, who operate both nationally and internationally.
  • Just 10 retailers employ around a third of all those who work in retail.
  • There are a substantial number of smaller retailers who operate locally or in niche markets.
  • New emerging markets and job opportunities to support the online retailing are needed.
  • The current economic climate is affecting all areas of retail business, but online retailers and value/discount stores are showing signs of growth.
  • Between 2007 and 2017, 214,000 new retail jobs are expected to be created in UK, while a further 1.2 million jobs will need to be filled as a result of people leaving the sector.

Jobs in the industry are divided into areas: Store operations, Human resources/training, Finance and administration, Buying, Merchandising, Customer contact centres, PR and Marketing, Logistics, and Information Technology.

Job roles range from: Director of operations, Store manager, Assistant department manager, Sales assistant, Shelf filler, Recruitment officer, Financial analyst, Procurement manager, Merchandiser, Buyer, Contact centre operators, Marketeer, Information analyst, Van driver, Warehouse / distribution manager, Information systems managers.


National and regional data

Retail employment and activity are evenly distributed across the UK, with the largest number of employees is located in:

  • South East
  • London
  • East of England
  • North West

The largest number of employers is located in: London; the South East; and the North West. There are distinct clusters of major centres of retail in London, Birmingham, Cardiff, Liverpool, Manchester, Newcastle, Nottingham, Leicester and Derby.

The highest percentage growth in employment over the next five years is expected in the North East, whilst significant declines are forecast in the South East, London and the North West.

Retail can play an important role in the regeneration of towns and cities throughout the UK. It provides a catalyst for change, as retailers seek to enhance their offer to the consumer and modernise the spaces within which they trade.

East Midlands – There are 189,408 people employed in the industry, in around 19,634 retail establishments. 63% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling and verbal communication skills.

East of England – There are 274,350 people employed in the industry, in around 25,258 retail establishments. 60% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, problem solving and management skills.

London – There are 376,523 people employed in the industry, in around 39,414 retail establishments. 55% of the workforce is female. 50% of the workforce work full‐time. The greatest perceived skills shortage is with management, customer handling and problem solving skills.

North East – There are 106,513 people employed in the industry, in around 10,569 retail establishments. 65% of the workforce is female. 41% of the workforce work full‐time.

North West – There are 318,406 people employed in the industry, in around 32,814 retail establishments. 62% of the workforce is female. 45% of the workforce work full‐time. The greatest perceived skills shortage is with technical, practical or job specific skills, team working and management skills.

South East – There are 398,069 people employed in the industry, in around 38,926 retail establishments. 59% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and team working skills.

South West – There are 254,668 people employed in the industry, in around 26,398 retail establishments. 62% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and management skills.

West Midlands – There are 237,529 people employed in the industry, in around 25,352 retail establishments. 62% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with team working and customer handling skills.

Yorkshire and the Humber – There are 236,430 people employed in the industry, in around 24,251 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with management skills.

Northern Ireland – There are 74,491 people employed in the industry, in around 9,805 retail establishments. 58% of the workforce is female. 54% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Scotland – There are 245,960 people employed in the industry, in around 23,978 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Wales – There are 133,459 people employed in the industry, in around 13,765 retail establishments. 63% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

[N.B. Data derived from Annual Business Inquiry, 2008, Labour Force Survey (annualised), 2009, and NESS, 2009.]


Career paths


Further sources


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