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Retail merchandiser

  • Hours

    30-40 per week

  • Starting salary

    £18,000 + per year


The work

Around 12,000 people are employed as retail merchandisers in the UK. Retail merchandisers ensure that the right amounts of goods are in the right stores at the right time and at the right price.

Liaising with retail buyers, who select the product ranges, Merchandisers decide on the exact quantity of goods to order and specific stock levels for each store. They also set selling prices of items, and plan promotions and price reductions. Although skills are transferable between products, because of having to predict customer demand and the high levels of product and customer awareness needed, merchandisers normally specialise in a particular type of product, such as fashion, plants or food.

Typical duties for a merchandiser include:

  • monitoring stock movements and analysing sales figures, trends, regional variations, customer requirements and purchasing behaviour to accurately forecast future sales and thus stock requirements
  • promoting special offers, promotions and sales
  • reducing slower selling lines
  • forecasting future sales and profit margins, generally using computer modelling software
  • planning budgets and presenting sales forecasts to managers
  • negotiating prices and orders with suppliers, and agreeing delivery terms
  • tracking the delivery of stock, ensuring goods arrive on time and meet quality standards
  • monitoring product sales activities and adjusting stock levels
  • setting prices and sales targets for individual stores
  • communicating special offers and marketing initiatives to retailers
  • helping visual merchandisers to plan store layouts to promote key lines
  • visiting suppliers and stores to see how products are selling
  • gathering information relating to customer reaction to products
  • accompanying buyers on visits to manufacturers to appreciate production processes
  • identifying production and supply difficulties and dealing with them as and when they occur
  • controlling stock levels based on forecasts for the season
  • managing, training and supervising staff.

In many cases you would specialise in a particular type of product, such as fashion, food or home wares.

In a large retail chain you may be known as a product manager and deal only with one or two product lines, whilst in smaller companies you may be responsible for both buying and merchandising.


Hours

Your standard working hours would typically be between 9am and 6pm, Monday to Friday, but you may need to work longer at busy times such as during special sales promotions or the opening of a new store.

You would be office-based but would also spend time visiting stores or suppliers, which could be in other parts of the UK or overseas.


Income

  • Starting salaries can be around £18,000 a year
  • With experience this can rise to between £20,000 and £40,000
  • Top salaries in large retail companies can reach £50,000 a year or more.

Figures are intended as a guideline only.


Entry requirements

Competition for entry is moderate to high. Most graduates will need to apply directly for entry-level posts, usually as an allocator, distributor or merchandise administrative assistant. However, it is advisable to make speculative applications to the head office of your chosen employer's merchandising department. The entry point can vary from company to company and will depend on relevant experience and qualifications.

It may also be possible to enter retail merchandising with A levels/Highers. Previous retail work experience coupled with office-based experience is highly advantageous, especially if an understanding and interest in stock control levels has been established throughout these.

You may be able to get into the retail industry through an Apprenticeship scheme. The range of Apprenticeships available in your area will depend on the local jobs market and the types of skills employers need from their workers. To find out more, visit the Apprenticeships website.


Training and development

You will develop your skills mainly on the job. If you work for a large retail company, you may be trained in merchandising as part of a structured graduate management training scheme.

If you work in fashion retailing, you may get the chance to work towards the Level 4 Certificate in Buying and Merchandising for Fashion Retail, through Skillsmart's Fashion Retail Academy.

Further Qualifications that will help you become a Merchandiser include:

  • Level 2 Diploma in Fashion Retail
  • Level 3 Diploma in Fashion Retail.

Skills and knowledge

To be a retail merchandiser you will need to have:

  • excellent commercial awareness
  • excellent problem-solving skills
  • a good understanding of what motivates customers to buy products
  • good analytical and numerical skills
  • self confidence
  • the ability to take decisions and remain calm when under pressure
  • confidence when leading negotiations
  • interpersonal and communication skills
  • the ability to plan and prioritise
  • a creative mind set
  • awareness of possible future trends
  • excellent organisational and planning skills
  • the ability to work well in a team
  • good computer skills, especially in using spreadsheets and computer modelling software for analysing current sales and predicting future sales.

More information

Skillsmart Retail (Opens new window)
Fourth Floor
93 Newman Street
London
W1T 3EZ
Tel: 0800 093 5001
www.skillsmartretail.com

British Independent Retailers Association (BIRA) (Opens new window)
Middleton House
2 Main Road
Middleton Cheney
Banbury
Oxfordshire
OX17 2TN
Tel: 01295 712277
www.british-shops.co.uk

Chartered Institute of Marketing (CIM) (Opens new window)
Moor Hall
Cookham
Maidenhead
Berkshire
SL6 9QH
Tel: 01628 427120
www.cim.co.uk


Opportunities

There is a clear career development path in merchandising; it is common to remain at assistant level for a couple of years before promotion to Merchandiser and then to Senior Merchandiser. For those interested in management, it is possible to work up to Merchandise Manager, then on to Head of Merchandising and then Merchandising Director.

Career development can be rapid, but speed of progression is dependent upon performance and is down to the individual. Within four to five years you could be responsible for sales and budgetary control of a multimillion-pound department and managing a team of people. It is typical to have reached senior merchandiser level within seven to eight years.

Merchandising skills are also transferable to merchandising different product areas or moving into a business analyst or potentially buyer role. Some retail merchandisers become retail business analysts or self-employed retail consultants.

You may find the following useful for job vacancies and further reading (links open in new window):

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

Retail activity can be expressed as the sale of goods for personal or household use or consumption, traditionally via shops or markets. However, the boundaries have changed somewhat in recent years due to the significant growth in online retailing and the development of alternative formats such as farmers’ markets and travel retailing.

The UK retail industry covers the following activity:

  • Retail sales in non-specialised stores (such as supermarkets and department stores)
  • Retail sales in specialised stores (such as butchers, greengrocers and fishmongers)
  • Retail sales of pharmaceutical goods (such as chemists and pharmacies)
  • Retail sales of new goods in specialised stores (such as stores selling textiles, clothing, books, electrical household appliances, furniture and lighting)
  • Retail sales of second-hand goods
  • Retail sales not in store (e.g. catalogue and mail order sales, online and via stalls and markets)

Within retail, there are an estimated 295,000 businesses selling a wide range of products, employing from one person to thousands of people, all who have a number of functions.

The retail industry is represented by Skillsmart Retail Sector Skills Council.

Key facts:

  • UK retail accounts for £321 billion turnover and one‐third of all consumers spending.
  • It is the largest private sector employer and employs around 2.9 million people or 1 in 10 of the working population.
  • 13% of people employed within retail do not have an NVQ qualification, 22% have a NVQ level 2 qualification and 34% have a NVQ level 3 or higher qualification.
  • Much of the employment and turnover in retail is accounted for by a few dominant retailers, who operate both nationally and internationally.
  • Just 10 retailers employ around a third of all those who work in retail.
  • There are a substantial number of smaller retailers who operate locally or in niche markets.
  • New emerging markets and job opportunities to support the online retailing are needed.
  • The current economic climate is affecting all areas of retail business, but online retailers and value/discount stores are showing signs of growth.
  • Between 2007 and 2017, 214,000 new retail jobs are expected to be created in UK, while a further 1.2 million jobs will need to be filled as a result of people leaving the sector.

Jobs in the industry are divided into areas: Store operations, Human resources/training, Finance and administration, Buying, Merchandising, Customer contact centres, PR and Marketing, Logistics, and Information Technology.

Job roles range from: Director of operations, Store manager, Assistant department manager, Sales assistant, Shelf filler, Recruitment officer, Financial analyst, Procurement manager, Merchandiser, Buyer, Contact centre operators, Marketeer, Information analyst, Van driver, Warehouse / distribution manager, Information systems managers.


National and regional data

Retail employment and activity are evenly distributed across the UK, with the largest number of employees is located in:

  • South East
  • London
  • East of England
  • North West

The largest number of employers is located in: London; the South East; and the North West. There are distinct clusters of major centres of retail in London, Birmingham, Cardiff, Liverpool, Manchester, Newcastle, Nottingham, Leicester and Derby.

The highest percentage growth in employment over the next five years is expected in the North East, whilst significant declines are forecast in the South East, London and the North West.

Retail can play an important role in the regeneration of towns and cities throughout the UK. It provides a catalyst for change, as retailers seek to enhance their offer to the consumer and modernise the spaces within which they trade.

East Midlands – There are 189,408 people employed in the industry, in around 19,634 retail establishments. 63% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling and verbal communication skills.

East of England – There are 274,350 people employed in the industry, in around 25,258 retail establishments. 60% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, problem solving and management skills.

London – There are 376,523 people employed in the industry, in around 39,414 retail establishments. 55% of the workforce is female. 50% of the workforce work full‐time. The greatest perceived skills shortage is with management, customer handling and problem solving skills.

North East – There are 106,513 people employed in the industry, in around 10,569 retail establishments. 65% of the workforce is female. 41% of the workforce work full‐time.

North West – There are 318,406 people employed in the industry, in around 32,814 retail establishments. 62% of the workforce is female. 45% of the workforce work full‐time. The greatest perceived skills shortage is with technical, practical or job specific skills, team working and management skills.

South East – There are 398,069 people employed in the industry, in around 38,926 retail establishments. 59% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and team working skills.

South West – There are 254,668 people employed in the industry, in around 26,398 retail establishments. 62% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and management skills.

West Midlands – There are 237,529 people employed in the industry, in around 25,352 retail establishments. 62% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with team working and customer handling skills.

Yorkshire and the Humber – There are 236,430 people employed in the industry, in around 24,251 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with management skills.

Northern Ireland – There are 74,491 people employed in the industry, in around 9,805 retail establishments. 58% of the workforce is female. 54% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Scotland – There are 245,960 people employed in the industry, in around 23,978 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Wales – There are 133,459 people employed in the industry, in around 13,765 retail establishments. 63% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

[N.B. Data derived from Annual Business Inquiry, 2008, Labour Force Survey (annualised), 2009, and NESS, 2009.]


Career paths


Further sources


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