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Product designer

  • Hours

    30-40 per week

  • Starting salary

    £17,000 + per year

If you can mix creativity with a logical approach, this job might suit you.

Product designers decide the way many everyday items look and work. Examples include items for household use such as mobile phones and domestic appliances or larger products such as cars.

In this job you will need to be able to use drawings, 3-D models and computer-aided designs. You will also need to be able to plan a project through several stages, working out prices and budgets.

To get into this job you will usually need to have a relevant qualification at degree, foundation degree or BTEC HND level. The subject could be in product design, or a more general design qualification that offers product design as an option.



The work

As a product designer, you would usually specialise in a particular product, based on your training or experience. Whether you work on a completely new product or an existing one, your aim would be to make sure the product is:

  • easy to use
  • efficient
  • cost effective to produce
  • attractive in appearance.

This involves looking carefully at what is required, doing research and developing ideas into a design.

Your key tasks would include:

  • taking details of what the client needs (known as the 'brief ')
  • developing ideas and making initial sketches
  • deciding on suitable materials
  • using computer design software to produce detailed final drawings
  • making samples or working models
  • testing the design
  • finding solutions for any problems with the design.

At all stages, you would work with skilled colleagues such as engineers and model-makers. As well as designing, you would also take part in meetings and presentations and might put together bids and proposals for new work.

The Creative Choices website profiles several product designers.


Hours

You would usually work from 9am to 5pm, but might have to do longer hours to meet deadlines.

Although you would be based in a studio, office or workshop, you could also spend time in the factory where the items you design are made.


Income

Newly-qualified designers can earn from around £17,000 to £25,000 a year. Experienced product designers can earn between £30,000 and £40,000. Senior product designers can earn £50,000 or more.

Figures are intended as a guideline only.


Entry requirements

You need to be able to show employers that you have creative skills, technical knowledge and the ability to work to a design brief. This will involve presenting a portfolio of your design work, and usually also having a relevant qualification at degree, foundation degree or BTEC HND level.

You could choose a qualification in product design, or a more general design qualification that offers product design as an option. You could also choose to focus more on technical and engineering aspects of design, or on specific areas, such as furniture, automotive or consumer goods.

You should check with colleges and universities to make sure the course you have chosen covers your areas of interest.

The design field is very competitive and opportunities are often found by word of mouth, so it will be important to develop your contacts, for example by unpaid work experience or by joining professional organisations such as the Chartered Society of Designers.

It is worthwhile researching companies whose products match your style, and making speculative applications. Entering design competitions and exhibitions can also be a good way of getting noticed by employers.


Training and development

Once you are working in product design, you could develop your skills in specialised areas of design by doing a postgraduate diploma or degree.

It will be important to keep up to date with developments in computer software throughout your career. You can do this by attending short courses at colleges or with private providers, or you may have the opportunity to do in-house training arranged by your employer.

Joining professional bodies like the Chartered Society of Designers would be a good way of accessing advice, opportunities for continuing professional development (CPD) and industry contacts.


Skills and knowledge

As a product designer you should have:

  • creativity to come up with ideas and a logical approach to develop them
  • the ability to express your ideas through drawings, 3-D models and computer-aided designs
  • an understanding of different materials and production methods
  • the ability to plan and organise a project through several stages
  • the ability to work out costings and budgets
  • good communication skills
  • the ability to write clear, concise reports
  • a creative approach to solving problems
  • the ability to work as part of a team and share ideas with colleagues.

More information

Design Council (Opens new window)
www.designcouncil.org.uk

Chartered Society of Designers (CSD) (Opens new window)
1 Cedar Court
Royal Oak Yard
Bermondsey Street
London
SE1 3GA
www.csd.org.uk

Creative and Cultural Skills (Opens new window)
Lafone House
The Leathermarket
Weston Street
London
SE1 3HN
www.creative-choices.co.uk


Opportunities

You could find work in manufacturing companies as part of an in-house design team. Alternatively, you could be employed by a design consultancy and work for a variety of companies. You could also work freelance.

With experience, you may be able to progress to senior designer, then creative director. You could move into project or design management, perhaps after completing an MBA or a postgraduate qualification, such as project management.

Another option would be to move into the ergonomics field by completing a postgraduate qualification. See the ergonomist profile for information.

You may find the following links useful for job vacancies and general reading (links open in new window):

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

The design industry is part of the creative and cultural industries, represented by the Creative and Cultural Skills Sector Skills Council, which also includes: craft; cultural heritage; literature; music; performing arts; and visual arts. The creative and cultural industries currently employ 678,480, people, of which 24% are based in London. There are 74,640 businesses in the creative and cultural industries, of which 87% employ less than 10 people.

The design industry covers a range of disciplines, including: communications; graphic; product and industrial; interior and exhibitions; digital and multimedia; and service design. Design is an integral part of modern culture combining aesthetic techniques, practicality and creativity to deliver solutions that make everyday life simpler and businesses more effective.

Key facts:

  • There are 193,969 people working in the design industry, of which:
    • 51% are in communications, interior and exhibition
    • 42% are in product and industrial design
    • 7% are in stage and set design
  • There are 18,105 businesses, of which 94% employ less than 50 people.
  • 34% of the design workforce is located in London and the South East.
  • Design contributes £6.8 billion to the UK economy.
  • 32% of the design workforce is self‐employed.
  • 14% of the workforce work part‐time.
  • 50% of those working in design have a level 4 or above qualification.
  • Men and women are equally likely to have a qualification at level 4 or above.
  • Women are likely to earn less money than men (66% of women in design earn less than £20,000 per year, compared to only 39% of men).

Jobs in the industry include: advertising design, computer game designer, costume designer, exhibition designer, fashion designer, footwear designer, graphic designer, industrial designer, interactive designer, interior designer, product designer, textile designer, textile maker.


National and regional data

Northern Ireland – There are 11,640 people working in the Northern Ireland creative and cultural sector. 2% of the UK design workforce is located in Northern Ireland. Design in Northern Ireland contributes £164 million to the UK economy. More than 99% of the design workforce is white and 72% of the workforce is male. Only 12% of the design workforce in Northern Ireland is self‐employed.

Scotland – There are 45,420 people working in the Scottish creative and cultural sector. 7% of the UK design workforce is located in Scotland. Design in Scotland contributes £327 million to the UK economy. 99% of the design workforce is white and 68% of the workforce is male. 26% of the design workforce in Scotland is self‐employed.

Wales – There are 24,060 people working in the Welsh creative and cultural sector. 3% of the UK design workforce is located in Wales. Design in Wales contributes £73 million to the UK economy. 96% of the workforce is white and 64% of the workforce is male. 31% of the Welsh design workforce is self‐employed.

[N.B. The data for the following regions are for the creative and cultural sector as a whole.]

East Midlands – There are 44,380 people in the sector workforce in the region, representing 7% of the UK sector workforce. There are 3,950 creative businesses in the region, of which 92% employ less than 50 people. 35% of the workforce is self-employed. 63% of the workforce is male. 95% of the sector workforce is white and 54% are under 40 years.

East of England – There are 63,700 people in the sector workforce in the region, representing 9% of the UK sector workforce. There are 6,710 creative businesses in the region, of which 93% employ less than 50 people. 37% of the workforce is self-employed. 66% of the workforce is male. 95% of the sector workforce is white and 46% are under 40 years.

London – There are 164,690 people in the sector workforce in London, representing 24% of the UK sector workforce. There are 21,600 creative businesses, of which 93% employ less than 50 people. 51% of the workforce is self-employed. 58% of the workforce is male. 84% of the sector workforce is white and 56% are under 40 years.

North East – There are 19,680 people in the sector workforce in the region, representing 3% of the UK sector workforce. There are 1,330 creative businesses in the region, of which 90% employ less than 50 people. 38% of the workforce is self-employed. 63% of the workforce is male. 96% of the sector workforce is white and 53% are under 40 years.

North West – There are 59,580 people in the sector workforce in the region, representing 9% of the UK sector workforce. There are 5,660 creative businesses in the region, of which 91% employ less than 50 people. 34% of the workforce is self-employed; the majority of who are in arts and music. 62% of the workforce is male. 95% of the sector workforce is white and 55% are under 40 years.

South East – There are 98,170 people in the sector workforce in the region, representing 14% of the UK sector workforce. There are 12,300 creative businesses in the region, of which 93% employ less than 50 people. 43% of the workforce is self-employed. 59% of the workforce is male. 97% of the sector workforce is white and 47% are under 40 years.

South West – There are 60,690 people in the sector workforce in the region, representing 9% of the UK sector workforce. There are approximately 5,000 creative businesses in the region, of which 93% employ less than 50 people. 47% of the workforce is self-employed in arts, design and music. 59% of the workforce is male. 98% of the sector workforce is white and 46% are under 40 years.

West Midlands – There are 40,300 people in the sector workforce in the region, representing 6% of the UK sector workforce. There are approximately 5,000 creative businesses in the region, of which 91% employ less than 50 people. 31% of the workforce is self-employed, which is the lowest regional figure. 58% of the workforce is male. 91% of the sector workforce is white and 49% are under 40 years.

Yorkshire and the Humber – There are 45,900 people in the sector workforce in the region, representing 7% of the UK sector workforce. There are fewer than 4,000 creative businesses in the region, of which 90% employ less than 50 people. 40% of the workforce is self-employed. 60% of the workforce is male. 97% of the sector workforce is white and 53% are under 40 years.


Career paths


Further sources


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