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Graphic designer

  • Hours

    35-40 per week

  • Starting salary

    £15,000 per year

Graphic designers use images and lettering to communicate information and ideas. This could be for all kinds of purposes from advertisements to product packaging. If you have lots of creative ideas this career could be perfect for you.

To become a graphic designer, you will need to have IT and drawing skills. You'll need to be able to find practical solutions to problems. You'll also need excellent communication skills.

Most professional graphic designers have a BTEC HND, a degree in graphic design or another art or design-based subject.



The work

As a graphic designer, your work would include:

  • discussing the requirements of the project (the brief) with clients and colleagues
  • providing costs for the project
  • choosing the most suitable materials and style
  • producing rough sketches or computer visuals to show the client
  • using specialist computer software to prepare designs
  • producing a final layout with exact specifications for typefaces, letter size and colours
  • working to budgets and deadlines.

You may also produce 3D designs for packaging, exhibitions and displays.


Hours

You would usually work from around 9 am to 5 pm, but you would need to work longer hours when there are deadlines to meet. As a freelance graphic designer, your hours would vary depending on the work you get.

You would usually be based in a studio or office, but may spend some time visiting clients and printers.


Income

Starting salaries can be around £15,000 a year.

Experienced graphic designers can earn between £19,000 and £30,000 a year, and senior graphic designers can earn up to, and over, £50,000.

Figures are intended as a guideline only.


Entry requirements

Most professional graphic designers have a BTEC HND, a foundation degree, or a degree in graphic design or another art or design-based subject. Entry requirements for courses vary, so you should check with colleges and universities.

You will also need a working knowledge of computer design software such as Quark Xpress, FreeHand, Illustrator or Photoshop. You can take courses in these at colleges or through private training providers.

An employer will be just as interested in your design skills and creativity. Talent and personal contacts are very important for getting work, and you will need to have an up-to-date portfolio of your work to show potential employers.

Unpaid work experience will give you the chance to develop your portfolio, make contacts and impress employers. You could also create a website to showcase your work.

Competition for jobs is strong and not all jobs are advertised, so as well as building contacts (networking), you could approach companies and design agencies directly. You can search for design agencies and contacts in the design directory on the British Design Innovation website.

You can also find a guide to networking, information about starting out in graphic design and tips for setting up a design business on the Creative Choices website.


Training and development

You will need to keep your skills up to date throughout your career. You may be able to attend short courses, for example in design software, and you will need to continue gaining experience and learning new skills on the job.

D&AD run courses, workshops and design award schemes for members, including Workout - a range of one-day development courses. See the D&AD website for more information.

You may find it useful to join a professional organisation such as the Chartered Society of Designers (CSD). This will give you access to advice, and opportunities for ongoing training, development and networking.


Skills and knowledge

To become a graphic designer, you will need to have:

  • creativity and imagination
  • IT skills
  • drawing skills
  • an ability to find practical solutions to problems
  • knowledge of printing techniques and photography
  • the ability to manage your time, meet deadlines and work within a budget
  • an understanding of current trends and styles
  • excellent communication skills
  • good spelling and grammar
  • normal colour vision.

More information

D&AD (Opens new window)
9 Graphite Square
Vauxhall Walk
London
SE11 5EE
Tel: 020 7840 1111
www.dandad.org

Design Council (Opens new window)
www.designcouncil.org.uk

British Design Innovation (Opens new window)
www.britishdesigninnovation.org

Chartered Society of Designers (CSD) (Opens new window)
1 Cedar Court
Royal Oak Yard
Bermondsey Street
London
SE1 3GA
www.csd.org.uk

Creative and Cultural Skills (Opens new window)
Lafone House
The Leathermarket
Weston Street
London
SE1 3HN
www.ccskills.org.uk


Opportunities

Most graphic designers work for companies specialising in advertising or corporate communications, or as part of internal (in-house) design teams of large organisations such as retailers or banks. Other employers may include multimedia companies, voluntary organisations and education providers.

You may need to change jobs often to build up your experience and add to your portfolio. In larger companies you may be able to progress to senior designer and then to management positions.

Another option is to become self-employed (freelance), working alone or in partnership with others.

You may find the following links useful for vacancies and general reading (links open in a new window):

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

The design industry is part of the creative and cultural industries, represented by the Creative and Cultural Skills Sector Skills Council, which also includes: craft; cultural heritage; literature; music; performing arts; and visual arts. The creative and cultural industries currently employ 678,480, people, of which 24% are based in London. There are 74,640 businesses in the creative and cultural industries, of which 87% employ less than 10 people.

The design industry covers a range of disciplines, including: communications; graphic; product and industrial; interior and exhibitions; digital and multimedia; and service design. Design is an integral part of modern culture combining aesthetic techniques, practicality and creativity to deliver solutions that make everyday life simpler and businesses more effective.

Key facts:

  • There are 193,969 people working in the design industry, of which:
    • 51% are in communications, interior and exhibition
    • 42% are in product and industrial design
    • 7% are in stage and set design
  • There are 18,105 businesses, of which 94% employ less than 50 people.
  • 34% of the design workforce is located in London and the South East.
  • Design contributes £6.8 billion to the UK economy.
  • 32% of the design workforce is self‐employed.
  • 14% of the workforce work part‐time.
  • 50% of those working in design have a level 4 or above qualification.
  • Men and women are equally likely to have a qualification at level 4 or above.
  • Women are likely to earn less money than men (66% of women in design earn less than £20,000 per year, compared to only 39% of men).

Jobs in the industry include: advertising design, computer game designer, costume designer, exhibition designer, fashion designer, footwear designer, graphic designer, industrial designer, interactive designer, interior designer, product designer, textile designer, textile maker.


National and regional data

Northern Ireland – There are 11,640 people working in the Northern Ireland creative and cultural sector. 2% of the UK design workforce is located in Northern Ireland. Design in Northern Ireland contributes £164 million to the UK economy. More than 99% of the design workforce is white and 72% of the workforce is male. Only 12% of the design workforce in Northern Ireland is self‐employed.

Scotland – There are 45,420 people working in the Scottish creative and cultural sector. 7% of the UK design workforce is located in Scotland. Design in Scotland contributes £327 million to the UK economy. 99% of the design workforce is white and 68% of the workforce is male. 26% of the design workforce in Scotland is self‐employed.

Wales – There are 24,060 people working in the Welsh creative and cultural sector. 3% of the UK design workforce is located in Wales. Design in Wales contributes £73 million to the UK economy. 96% of the workforce is white and 64% of the workforce is male. 31% of the Welsh design workforce is self‐employed.

[N.B. The data for the following regions are for the creative and cultural sector as a whole.]

East Midlands – There are 44,380 people in the sector workforce in the region, representing 7% of the UK sector workforce. There are 3,950 creative businesses in the region, of which 92% employ less than 50 people. 35% of the workforce is self-employed. 63% of the workforce is male. 95% of the sector workforce is white and 54% are under 40 years.

East of England – There are 63,700 people in the sector workforce in the region, representing 9% of the UK sector workforce. There are 6,710 creative businesses in the region, of which 93% employ less than 50 people. 37% of the workforce is self-employed. 66% of the workforce is male. 95% of the sector workforce is white and 46% are under 40 years.

London – There are 164,690 people in the sector workforce in London, representing 24% of the UK sector workforce. There are 21,600 creative businesses, of which 93% employ less than 50 people. 51% of the workforce is self-employed. 58% of the workforce is male. 84% of the sector workforce is white and 56% are under 40 years.

North East – There are 19,680 people in the sector workforce in the region, representing 3% of the UK sector workforce. There are 1,330 creative businesses in the region, of which 90% employ less than 50 people. 38% of the workforce is self-employed. 63% of the workforce is male. 96% of the sector workforce is white and 53% are under 40 years.

North West – There are 59,580 people in the sector workforce in the region, representing 9% of the UK sector workforce. There are 5,660 creative businesses in the region, of which 91% employ less than 50 people. 34% of the workforce is self-employed; the majority of who are in arts and music. 62% of the workforce is male. 95% of the sector workforce is white and 55% are under 40 years.

South East – There are 98,170 people in the sector workforce in the region, representing 14% of the UK sector workforce. There are 12,300 creative businesses in the region, of which 93% employ less than 50 people. 43% of the workforce is self-employed. 59% of the workforce is male. 97% of the sector workforce is white and 47% are under 40 years.

South West – There are 60,690 people in the sector workforce in the region, representing 9% of the UK sector workforce. There are approximately 5,000 creative businesses in the region, of which 93% employ less than 50 people. 47% of the workforce is self-employed in arts, design and music. 59% of the workforce is male. 98% of the sector workforce is white and 46% are under 40 years.

West Midlands – There are 40,300 people in the sector workforce in the region, representing 6% of the UK sector workforce. There are approximately 5,000 creative businesses in the region, of which 91% employ less than 50 people. 31% of the workforce is self-employed, which is the lowest regional figure. 58% of the workforce is male. 91% of the sector workforce is white and 49% are under 40 years.

Yorkshire and the Humber – There are 45,900 people in the sector workforce in the region, representing 7% of the UK sector workforce. There are fewer than 4,000 creative businesses in the region, of which 90% employ less than 50 people. 40% of the workforce is self-employed. 60% of the workforce is male. 97% of the sector workforce is white and 53% are under 40 years.


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