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Beauty consultant

  • Hours

    37-40 per week

  • Starting salary

    £12,000 + per year

In this job you would help customers choose the right beauty products. You would also help customers make the most of their appearance.

If your interests are fashion and make-up then this job may be perfect for you.

To do this job you should have an outgoing personality and friendly manner. You should have clear spoken communication skills. You also need excellent customer service skills.

You do not need any specific qualifications to become a beauty consultant. Your personal qualities are often what’s most important. You should have a smart appearance and a high standard of personal hygiene. Experience in retail, sales or customer service would be an advantage.



The work

Most beauty consultants work in department stores, but they are often employed directly by a cosmetics company and sell only that company’s products. Some work from home as self-employed beauty consultants and sell directly to customers, usually by demonstrating and selling products on a ‘party plan’ basis.

Self-employed beauty consultants work independently. Store-based beauty consultants may work alone at a counter or as part of a small team. Department store beauty halls have several counters, each for a different cosmetics company.

Your day-to-day tasks would typically include:

  • spending time with customers, giving them individual advice to help them choose products
  • understanding and recommending products which will suit the customer’s lifestyle, skin type, face shape, colouring and age
  • giving a high priority to sales - companies usually set a sales target linked with financial rewards added to the basic salary
  • keeping up to date with new ranges of products, fragrances, colour ranges and product promotions
  • giving customers a facial or a ‘make over’ - this is often a central part of the work for self-employed beauty consultants working from home
  • monitoring stock levels and sales, and re-ordering when necessary, usually using a computer
  • keeping customer records to create a more personalised service
  • wrapping purchases and taking cash, cheques or credit cards as payment.

You could also work for a company on a self-employed basis, demonstrating products in customers' own homes and selling directly to them.


Hours

Full-time retail beauty consultants work between 37 and 40 hours a week and do some weekend and evening work. There are opportunities for part-time work and flexible hours. Self-employed beauty consultants often work during the evenings.

Store-based beauty consultants work in large stores, which are busy, clean and well lit. They are based at a counter area and spend most of their time standing up to serve and advise customers. There is some lifting and bending and they may have to carry stock from the stockroom.

In this job you would wear a company uniform, such as a suit or a white coat. You would also use and wear the cosmetics you are selling and promoting.


Income

Salaries can be from around £12,000 to £13,000 a year. Experienced consultants can earn £19,000 or more. Consultants are expected to meet sales targets; in addition to their salary, they may be paid commission on the products they sell.

Figures are intended as a guideline only.


Entry requirements

You do not need any specific qualifications to become a beauty consultant. Your personal qualities are often more important than exam passes. You should have a smart appearance and a high standard of personal hygiene.

You could have an advantage if you have experience in retail, sales or customer service.


Training and development

When you start work, you will usually receive on-the-job training. During your first few weeks you may also attend a one or two-week induction course at a company training centre. This could be residential.

Your company will usually provide regular short courses on new products and techniques.

Qualifications (available since August 2010) that you may find useful for developing your career include:

  • City & Guilds Level 2 Certificate in Beauty Consultancy Services
  • City & Guilds Level 2 Diploma in Beauty Consultancy
  • VTCT Level 2 Certificate in Cosmetic Make-up and Beauty Consultancy.

If you are aiming to move into a management role, your company may offer an internal progression route or day release to study for relevant management qualifications.


Skills and knowledge

To be a beauty consultant you should have:

  • an outgoing personality and friendly manner
  • clear spoken communication skills
  • sales skills
  • customer service skills
  • the ability to use cosmetics to good effect as part of your own beauty routine
  • the ability to work in a small team and get on well with colleagues
  • maths skills for cash handling and recording stock.

More information

Vocational Training Charitable Trust (VTCT) (Opens new window)
3rd Floor
Eastleigh House
Upper Market Street
Eastleigh
Hampshire
SO50 9FD
Tel: 023 8068 4500
www.vtct.org.uk

International Therapy Examination Council (ITEC) (Opens new window)
4 Heathfield Terrace
Chiswick
London
W4 4JE
Tel: 020 8994 4141
www.itecworld.co.uk


Opportunities

You could be employed by a large store, or by a cosmetics company to work in the cosmetics section of a department store. There are some opportunities for cosmetics consultants to work at airport departure lounges, on cruise liners and in hotels, and even some airlines.

You could also be self-employed, representing a cosmetics company by selling their products from home.

Vacancies are advertised in newspapers, and through Jobcentre Plus offices and recruitment agencies.

With experience you could progress to senior consultant, supervisor or area manager.

Job profiles are based on the latest information supplied to us by industry bodies, such as Sector Skills Councils. Please be aware that with the introduction of the Qualifications and Credit Framework (Opens in a new window) there has been, and will continue to be, changes to vocational qualifications. For more information, please check with industry bodies directly.

We do not accept responsibility for the content of external sites.


Related industry information

Industry summary

Retail activity can be expressed as the sale of goods for personal or household use or consumption, traditionally via shops or markets. However, the boundaries have changed somewhat in recent years due to the significant growth in online retailing and the development of alternative formats such as farmers’ markets and travel retailing.

The UK retail industry covers the following activity:

  • Retail sales in non-specialised stores (such as supermarkets and department stores)
  • Retail sales in specialised stores (such as butchers, greengrocers and fishmongers)
  • Retail sales of pharmaceutical goods (such as chemists and pharmacies)
  • Retail sales of new goods in specialised stores (such as stores selling textiles, clothing, books, electrical household appliances, furniture and lighting)
  • Retail sales of second-hand goods
  • Retail sales not in store (e.g. catalogue and mail order sales, online and via stalls and markets)

Within retail, there are an estimated 295,000 businesses selling a wide range of products, employing from one person to thousands of people, all who have a number of functions.

The retail industry is represented by Skillsmart Retail Sector Skills Council.

Key facts:

  • UK retail accounts for £321 billion turnover and one‐third of all consumers spending.
  • It is the largest private sector employer and employs around 2.9 million people or 1 in 10 of the working population.
  • 13% of people employed within retail do not have an NVQ qualification, 22% have a NVQ level 2 qualification and 34% have a NVQ level 3 or higher qualification.
  • Much of the employment and turnover in retail is accounted for by a few dominant retailers, who operate both nationally and internationally.
  • Just 10 retailers employ around a third of all those who work in retail.
  • There are a substantial number of smaller retailers who operate locally or in niche markets.
  • New emerging markets and job opportunities to support the online retailing are needed.
  • The current economic climate is affecting all areas of retail business, but online retailers and value/discount stores are showing signs of growth.
  • Between 2007 and 2017, 214,000 new retail jobs are expected to be created in UK, while a further 1.2 million jobs will need to be filled as a result of people leaving the sector.

Jobs in the industry are divided into areas: Store operations, Human resources/training, Finance and administration, Buying, Merchandising, Customer contact centres, PR and Marketing, Logistics, and Information Technology.

Job roles range from: Director of operations, Store manager, Assistant department manager, Sales assistant, Shelf filler, Recruitment officer, Financial analyst, Procurement manager, Merchandiser, Buyer, Contact centre operators, Marketeer, Information analyst, Van driver, Warehouse / distribution manager, Information systems managers.


National and regional data

Retail employment and activity are evenly distributed across the UK, with the largest number of employees is located in:

  • South East
  • London
  • East of England
  • North West

The largest number of employers is located in: London; the South East; and the North West. There are distinct clusters of major centres of retail in London, Birmingham, Cardiff, Liverpool, Manchester, Newcastle, Nottingham, Leicester and Derby.

The highest percentage growth in employment over the next five years is expected in the North East, whilst significant declines are forecast in the South East, London and the North West.

Retail can play an important role in the regeneration of towns and cities throughout the UK. It provides a catalyst for change, as retailers seek to enhance their offer to the consumer and modernise the spaces within which they trade.

East Midlands – There are 189,408 people employed in the industry, in around 19,634 retail establishments. 63% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling and verbal communication skills.

East of England – There are 274,350 people employed in the industry, in around 25,258 retail establishments. 60% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, problem solving and management skills.

London – There are 376,523 people employed in the industry, in around 39,414 retail establishments. 55% of the workforce is female. 50% of the workforce work full‐time. The greatest perceived skills shortage is with management, customer handling and problem solving skills.

North East – There are 106,513 people employed in the industry, in around 10,569 retail establishments. 65% of the workforce is female. 41% of the workforce work full‐time.

North West – There are 318,406 people employed in the industry, in around 32,814 retail establishments. 62% of the workforce is female. 45% of the workforce work full‐time. The greatest perceived skills shortage is with technical, practical or job specific skills, team working and management skills.

South East – There are 398,069 people employed in the industry, in around 38,926 retail establishments. 59% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and team working skills.

South West – There are 254,668 people employed in the industry, in around 26,398 retail establishments. 62% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, technical, practical or job specific and management skills.

West Midlands – There are 237,529 people employed in the industry, in around 25,352 retail establishments. 62% of the workforce is female. 43% of the workforce work full‐time. The greatest perceived skills shortage is with team working and customer handling skills.

Yorkshire and the Humber – There are 236,430 people employed in the industry, in around 24,251 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with management skills.

Northern Ireland – There are 74,491 people employed in the industry, in around 9,805 retail establishments. 58% of the workforce is female. 54% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Scotland – There are 245,960 people employed in the industry, in around 23,978 retail establishments. 62% of the workforce is female. 44% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

Wales – There are 133,459 people employed in the industry, in around 13,765 retail establishments. 63% of the workforce is female. 42% of the workforce work full‐time. The greatest perceived skills shortage is with customer handling, written communication and management skills.

[N.B. Data derived from Annual Business Inquiry, 2008, Labour Force Survey (annualised), 2009, and NESS, 2009.]


Career paths


Further sources


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